Description
Determine how, where and when advertisments will be distributed in various media. Decide on consumer target group, area and marketing objectives in order to choose the media platform for advertising.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 2 occupations
- Optional in 4 occupations
- Total: 6 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Advertising media plannerAdvertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
Optional for
- Advertising assistantAdvertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled …
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Creative directorCreative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the des…
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
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Last updated on February 18, 2026