Password Protected
Nope
Yep, that's right!
Career Guidance Knowledge arts and humanities K021 - arts K0211 - audio-visual techniques and media production Types of media
Description
The means of mass communication, such as television, journals, and radio, that reach and influence the majority of the public.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 5 occupations
- Optional in 10 occupations
- Total: 15 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Audio describerAn audio describer is a professional who provides aural descriptions of visual elements in various media formats, such as films, television programs, theater performances, and exhi…
- Media scientistMedia scholars research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and…
- Communication scientistCommunication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal o…
- Advertising media plannerAdvertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…
- Advertising sales agentAdvertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales. Duties Adve…
Optional for
- Commercial sales representativeCommercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations. Duties The duties of a commercial s…
- Journalism lecturerJournalism lecturers and media are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised …
- Communications lecturerCommunications lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field …
- Advertising assistantAdvertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled …
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Advertising copywriterAdvertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work clos…
- SpokespersonSpokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their …
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
- Creative directorCreative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the des…
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
Related skills
- Advertising techniques
- Identify customer’s needs
- Develop media strategy
- Speak different languages
- Perform media outlets research
- Perform project management
- Copyright legislation
- Coordinate advertising campaigns
- Evaluate advertising campaign
- Media planning
- Advise on public relations
- Give live presentation
Last updated on February 18, 2026
