Develop media strategy

Create the strategy on the type of content to be delivered to the target groups and which media to be used, taking into account the characteristics of the target audience and the media that will be used for content delivery.

skill/competence

cross-sector

Develop media strategy is an essential skill of the following occupations:

Political campaign officer: Political campaign officers provide support during political campaigns, advising the candidate and campaign management staff on campaign strategies and campaign staff coordination, as well as developing advertising and research strategies.
Official veterinarian: Official veterinarians are professionals with a comprehensive scientific education. They have the authority to carry out, in an independent, ethical and personally responsible capacity all veterinary activities with particular focus on the health and welfare of animals and public health in accordance with national and international legislation. They are responsible for national animal disease eradication programmes, the protection of public health and food or animal inspection, animal movements, and import and export of live animals and their products.
Cultural policy officer: Cultural policy officers develop and implement policies to improve and promote cultural activities and events. They manage resources and communicate with the public and media in order to facilitate interest in cultural programs and emphasize their importance in a community.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.

Develop media strategy is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Advertising assistant: Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
ICT documentation manager: ICT documentation managers are in charge of managing the documentation development process in accordance with legal requirements, standards, organisational policies and goals. They schedule, control and direct the resources, people, funding and facilities of the documentation department (including establishing budgets and timelines, risk analysis and quality management). They also develop documentation standards, structuring methods and media concepts to effectively communicate product concepts and usage.
Communication scientist: Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal or non-verbal communication. They study the interactions between groups, individuals, and individuals with technologies (robots).
Election agent: Election agents manage a political candidate’s campaign and oversee the operations of elections to ensure accuracy. They develop strategies to support candidates and persuade the public to vote for the candidate they represent. They conduct research to gauge which image and ideas would be most advantageous for the candidate to present to the public in order to secure the most votes.
Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Advertising media planner: Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Policy officer: Policy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They evaluate effects of existing policies and report findings to the government and members of the public. Policy officers work closely with partners, external organisations or other stakeholders and provide them with regular updates.
Creative director: Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
Political party agent: Political party agents manage the administrative tasks of a political party, such as budget management, record keeping, writing of agendas, etc. They also ensure productive communication with governmental bodies, and with press and media.

References

1. Develop media strategy – ESCO