Content marketing strategy

Description

The process of creation and share of media and publishing content in order to acquire customers.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 9 occupations
  • Optional in 13 occupations
  • Total: 22 occupations
  • Most common in: ISCO major group 2 (Professionals)

Essential for

  • Search engine optimisation expert
    A Search Engine Optimisation Expert is a digital marketing professional who specializes in increasing a website’s visibility on search engines like Google, Bing, and Yahoo. By opti…
  • Chief marketing officer
    Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
  • Online marketer
    Online marketers play a crucial role in today's digital landscape, where businesses strive to establish and expand their online presence. These professionals leverage various digit…
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Sales manager
    Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
  • Publications coordinator
    Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for …
  • Promotion manager
    Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
  • Category manager
    Category managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
  • Product and services manager
    A Product and Services Manager is a versatile professional who oversees developing, managing, and optimizing a company's product and service offerings. This role involves strategic…

Optional for

  • Sociologist
    Sociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved…
  • Media scientist
    Media scholars research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and…
  • Movie distributor
    Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and…
  • Network marketer
    Network marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
  • Advertising assistant
    Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled …
  • Public relations manager
    Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
  • Communication scientist
    Communication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal o…
  • Assistant video and motion picture director
    Assistant video and motion picture directors are responsible for the organisation, scheduling and planning of the cast, crew and activities on a set. They assist the video and moti…
  • Economist
    Economists perform research and develop theories in the field of economics, whether for microeconomic or macroeconomic analysis. They study trends, analyse statistical data, and to…
  • Web content manager
    Web content managers curate or create content for a web platform according to the long-term strategic goals, policies, and procedures for an organisation's online content or its cu…
  • Public relations officer
    Public relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
  • Localiser
    Localisers translate and adapt texts to the language and culture of a specific target audience. They convert standard translation into locally understandable texts with flairs of t…
  • Book publisher
    Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…

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Last updated on February 19, 2026

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