Description
The process of creation and share of media and publishing content in order to acquire customers.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 9 occupations
- Optional in 13 occupations
- Total: 22 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Search engine optimisation expertA Search Engine Optimisation Expert is a digital marketing professional who specializes in increasing a website’s visibility on search engines like Google, Bing, and Yahoo. By opti…
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Online marketerOnline marketers play a crucial role in today's digital landscape, where businesses strive to establish and expand their online presence. These professionals leverage various digit…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Publications coordinatorPublications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for …
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
- Product and services managerA Product and Services Manager is a versatile professional who oversees developing, managing, and optimizing a company's product and service offerings. This role involves strategic…
Optional for
- SociologistSociologists focus their research on explaining social behaviour and the way people have organised themselves as a society. They research and explain the way societies have evolved…
- Media scientistMedia scholars research the role and impact that media has on the society. They observe and document the usage of different kinds of media such as newspapers, radio and…
- Movie distributorMovie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and…
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Advertising assistantAdvertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handled …
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Communication scientistCommunication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal o…
- Assistant video and motion picture directorAssistant video and motion picture directors are responsible for the organisation, scheduling and planning of the cast, crew and activities on a set. They assist the video and moti…
- EconomistEconomists perform research and develop theories in the field of economics, whether for microeconomic or macroeconomic analysis. They study trends, analyse statistical data, and to…
- Web content managerWeb content managers curate or create content for a web platform according to the long-term strategic goals, policies, and procedures for an organisation's online content or its cu…
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
- LocaliserLocalisers translate and adapt texts to the language and culture of a specific target audience. They convert standard translation into locally understandable texts with flairs of t…
- Book publisherBook publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…



