Publications coordinator

Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.

The following job titles also refer to publications coordinator:

head of publications
global publications manager
publications director
publications manager
digital communication coordinator
publications planning coordinator
senior publication coordinator
technical publications coordinator
international publications coordinator
technical publications manager
print publications coordinator
operational publications coordinator
corporate publications manager

Bachelor’s degree is generally required to work as publications coordinator. However, this requirement may differ in some countries.

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

• the nature of the work performed in an occupation in relation to the characteristic tasks and duties
• the level of formal education required for competent performance of the tasks and duties involved and
• the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Publications coordinator is a Skill level 4 occupation.

These occupations, although different, require a lot of knowledge and skills similar to publications coordinator.

book publisher
book editor
copy editor
magazine editor
advertising copywriter

These occupations require some skills and knowledge of publications coordinator. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of publications coordinator with a significant experience and/or extensive training.

This knowledge should be acquired through learning to fulfill the role of publications coordinator.

Project management principles: Different elements and phases of project management.
Digital marketing techniques: The marketing techniques used on the web to reach and engage with stakeholders, customers and clients.
Social media marketing techniques: The marketing methods and strategies used to increase attention and website traffic through social media channels.
Market participants: The businesses, relations and opportunities of different participants in the market.
Brand marketing techniques: The methods and systems used in researching and establishing a brand identity for marketing purposes.
Market analysis: The field of market analysis and research and its particular research methods.
Content marketing strategy: The process of creation and share of media and publishing content in order to acquire customers.
Marketing principles: The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Copyright legislation: Legislation describing the protection of the rights of original authors over their work, and how others can use it.
Publishing market: The trends in the publishing market and the type of books that are are appealing to a certain audience.

These skills are necessary for the role of publications coordinator.

Manage budgets: Plan, monitor and report on the budget.
Manage staff: Manage employees and subordinates, working in a team or individually, to maximise their performance and contribution. Schedule their work and activities, give instructions, motivate and direct the workers to meet the company objectives. Monitor and measure how an employee undertakes their responsibilities and how well these activities are executed. Identify areas for improvement and make suggestions to achieve this. Lead a group of people to help them achieve goals and maintain an effective working relationship among staff.
Apply social media marketing: Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
Present publishing plan: Present the timeline, budget, layout, marketing plan, and sales plan for the publishing of a publication.
Finish project within budget: Make sure to stay within budget. Adapt work and materials to budget.
Perform project management: Manage and plan various resources, such as human resources, budget, deadline, results, and quality necessary for a specific project, and monitor the project’s progress in order to achieve a specific goal within a set time and budget.
Apply organisational techniques: Employ a set of organisational techniques and procedures which facilitate the achievement of the goals set. Use these resources efficiently and sustainably, and show flexibility when required.
Execute marketing plan: Carry out all the activities involved in achieving specific marketing objectives within a given timeframe.
Perform market research: Gather, assess and represent data about target market and customers in order to facilitate strategic development and feasibility studies. Identify market trends.

This knowledge is sometimes, but not always, required for the role of publications coordinator. However, mastering this knowledge allows you to have more opportunities for career development.

Accounting techniques: The techniques of recording and summarising business and financial transactions and analysing, verifying, and reporting the results.
Spelling: The rules concerning the way words are spelled.
Desktop publishing: The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
Grammar: The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

These skills and competences are sometimes, but not always, required for the role of publications coordinator. However, mastering these skills and competences allows you to have more opportunities for career development.

Implement marketing strategies: Implement strategies which aim to promote a specific product or service, using the developed marketing strategies.
Maintain relationship with customers: Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
Apply desktop publishing techniques: Apply desktop publishing techniques and software to create page layouts and typographic quality text.
Oversee quality control: Monitor and assure the quality of the provided goods or services by overseeing that all the factors of the production meet quality requirements. Supervise product inspection and testing.
Proofread text: Read a text thoroughly, search for, review and correct errors to ensure content is valid for publishing.
Identify customer’s needs: Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
Conserve new media: Digitally preserve and archive electronic records using up-to-date technology.
Select manuscripts: Select manuscripts to be published. Decide if they reflect the company policy.
Plan digital marketing: Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Rewrite manuscripts: Rewrite unpublished manuscripts to correct errors and to make them more appealing to the target audience.
Hire new personnel: Hire new personnel for a company or organisation payroll via a prepared set of procedures. Make staffing decisions and direct selection co-workers.
Apply grammar and spelling rules: Apply the rules of spelling and grammar and ensure consistency throughout texts.
Read manuscripts: Read incomplete or complete manuscripts from new or experienced authors.
Manage accounts: Manage the accounts and financial activities of an organisation, supervising that all the documents are correctly maintained, that all the information and calculations are correct, and that proper decisions are being made.

1349 – Professional services managers not elsewhere classified

 

 

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References

1. Publications coordinator – ESCO