Brand marketing techniques

Essential for

• Chief marketing officer
  Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
• Marketing manager
  Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
• Broadcasting programme director
  Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewe…
• Sales manager
  Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
• Publications coordinator
  Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for …
• Business developer
  Business developers are instrumental in driving growth and expanding opportunities for a company. Their primary focus is on identifying and cultivating strategic partnerships, expl…

Optional for

• Movie distributor
  Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and…
• EBusiness manager
  eBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and…
• Photographer
  Photographers take pictures using digital or film cameras and equipment. Photographers may develop negatives or use computer software in order to produce finished images and prints…
• Intercultural communication consultant
  Intercultural communication consultants specialise in social interaction between parties of different cultures, advise organisations on international interactions in order to optim…
• Radio producer
  Radio producers are responsible for organising the making of radio shows. They oversee aspects of radio shows such as content, audio production, resource planning and personnel sup…
• Promotion manager
  Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
• Category manager
  Category managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
• Advertising specialist
  Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
• Book publisher
  Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…