Plan marketing strategy

Description

Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.

Alternative labels

plan marketing strategies
arrange marketing strategy
organise marketing strategy
planning a marketing strategy
plan a marketing strategy
project marketing strategy
design marketing strategy

Skill type

skill/competence

Skill reusability level

cross-sector

Relationships with knowledge

Essential knowledge

Plan marketing strategy is essential to master the following knowledge:

Marketing principles

Optional knowledge

Plan marketing strategy is optional for the following skills, according to the role’s responsibility:

Pricing strategies
Market entry strategies
Content marketing strategy
Market entry planning

Relationships with occupations

Essential knowledge

Plan marketing strategy is an essential knowledge of the following occupations:

Essential skill

Plan marketing strategy is an essential skill of the following occupations:

Tour operators manager: Tour operators managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.
Chief marketing officer: Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Department store manager: Department store managers organise and control the operations and staff of establishments which provide retail services.
Sales manager: Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
Promotion manager: Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.
Category manager: Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

Product and services manager: Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

Optional knowledge

Plan marketing strategy is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Optional skill

Plan marketing strategy is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Publishing rights manager: Publishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc.
Video and motion picture producer: Video and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. Video and motion picture producers find the financial means to make a movie or television series. They have the final decision on the whole project, from development and editing to distribution. During large-scale productions, video and motion picture producers can be part of a team of producers and may be responsible for some of these tasks.
Producer: Producers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication and financing. Producers oversee the production and manage all technical and logistic aspects of recording and editing.
Music producer: Music producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers oversee the production of records. They manage the technical aspects of recording and editing.
Shop manager: Shop managers are responsible for activities and staff in specialised shops.
Aquaculture recirculation manager: Aquaculture recirculation managers control the production of aquatic organisms in land-based recirculation systems, manage water re-use processes and supervise complex circulation, aeration and biofilter systems.
Shop supervisor: Shop supervisors are responsible for the smooth operation of stores according to regulations and company policy. They oversee business activities such budgets, inventory and customer service. Shop supervisors also monitor employees’ performance and ensure that goals are being met.
Book publisher: Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.

 


 

References

  1. Plan marketing strategy – ESCO

 

Last updated on September 21, 2022

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