eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
The following job titles also refer to eBusiness manager:
eBusiness development manager e-business managers eCommerce manager eBusiness managers e-commerce manager web business development manager eBusiness development officer e-commerce development manager e-business manager
eBusiness Managers typically work in office settings, collaborating with various teams within the organization. The role may involve occasional travel for industry conferences or meetings. The working conditions can be dynamic, requiring adaptability to changes in digital technologies and online consumer behaviors.
A bachelor’s degree in business, marketing, e-commerce, or a related field is often required for eBusiness Manager positions. Strong analytical, strategic thinking, and communication skills are essential. Practical experience in e-commerce, digital marketing, or related roles is valuable. Familiarity with e-commerce platforms, content management systems, and digital analytics tools is beneficial. Continuous learning, staying updated on digital trends, and obtaining relevant certifications contribute to the ongoing success of eBusiness Managers in navigating and optimizing the digital landscape.
ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:
the nature of the work performed in an occupation in relation to the characteristic tasks and duties
the level of formal education required for competent performance of the tasks and duties involved and
the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.
This knowledge should be acquired through learning to fulfill the role of eBusiness manager.
Business intelligence: The tools used to transform large amounts of raw data into relevant and helpful business information.
Digital marketing techniques: The marketing techniques used on the web to reach and engage stakeholders, customers and clients.
E-commerce systems: Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
Business strategy concepts: The terminology related to the design and implementation of major trends and aims taken by an organisation’s executives, while keeping in mind its resources, competition and environments.
Electronic communication: Data communication performed through digital means such as computers, telephone or e-mail.
ICT market: The processes, stakeholders and dynamics of the chain of goods and services in the ICT market sector.
Sales strategies: The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.
Mobile marketing: The study of marketing that uses mobile devices as a communication channel. This approach can provide potential customers with personalised information (using location or time context) which promotes products, services or ideas.
These skills are necessary for the role of eBusiness manager.
Plan marketing strategy: Determine the objective of the marketing strategy, whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over the long term.
Implement marketing strategies: Implement strategies that aim to promote a specific product or service, using the developed marketing strategies.
Define technology strategy: Create an overall plan of objectives, practices, principles and tactics related to the use of technologies within an organisation and describe the means to reach the objectives.
Perform business analysis: Evaluate the condition of a business on its own and in relation to the competitive business domain, performing research, placing data in context of the business’ needs and determining areas of opportunity.
Create business process models: Develop formal and informal descriptions of the business processes and the organisational structure using business process models, notations and tools.
Plan digital marketing: Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.
Track key performance indicators: Identify the quantifiable measures that a company or industry uses to gauge or compare performance in terms of meeting their operational and strategic goals, using preset performance indicators.
Analyse business requirements: Study clients’ needs and expectations for a product or service in order to identify and resolve inconsistencies and possible disagreements of involved stakeholders.
Implement sales strategies: Carry out the plan to gain a competitive advantage on the market by positioning the company’s brand or product and by targeting the correct audience to sell this brand or product to.
Develop online sales business plan: Gather relevant information and write a well-structured document providing the trajectory of a business project, adapted to an online environment.
Implement strategic planning: Take action on the goals and procedures defined at a strategic level in order to mobilise resources and pursue the established strategies.
This knowledge is sometimes, but not always, required for the role of eBusiness manager. However, mastering this knowledge allows you to have more opportunities for career development.
Sales argumentation: Techniques and sales methods used to present a product or service to customers persuasively and to meet their expectations and needs.
Web analytics: The characteristics, tools and techniques for measurement, collection, analysis and reporting of web data to get information on the users’ behaviour and to improve the performance of a website.
ICT sales methodologies: The practices used in the ICT sector to promote and sell products, services or applications, such as SPIN Selling, Conceptual Selling and SNAP Selling.
Brand marketing techniques: The methods and systems used in researching and establishing a brand identity for marketing purposes.
Business process modelling: The tools, methods and notations such as Business Process Model and Notation (BPMN) and Business Process Execution Language (BPEL), used to describe and analyse the characteristics of a business process and model its further development.
Information confidentiality: The mechanisms and regulations which allow for selective access control and guarantee that only authorised parties (people, processes, systems and devices) have access to data, the way to comply with confidential information and the risks of non-compliance.
Publishing strategy: The methods, rules, media and tools of publishing content from content management systems in single sources or cross media.
These skills and competences are sometimes, but not always, required for the role of eBusiness manager. However, mastering these skills and competences allows you to have more opportunities for career development.
Communicate with customers: Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Use different communication channels: Use various communication channels such as verbal, handwritten, digital and telephonic communication to construct and share ideas or information.
Measure customer feedback: Evaluate customer’s comments in order to find out whether customers feel satisfied or dissatisfied with the product or service.
Conduct search engine optimisation: Execute optimal marketing research and strategies on search engine processes, also known as search engine marketing (SEM), in order to increase online traffic and website exposure.
Build business relationships: Establish a positive, long-term relationship between organisations and interested third parties such as suppliers, distributors, shareholders and other stakeholders in order to inform them of the organisation and its objectives.
Apply customer engagement strategy: Engage customers with a company or a brand by employing several methods such as humanisation of the brand and social media usage. The initiative for engagement can come either from the consumer or the company and the medium of engagement can be online as well as offline.
Make strategic business decisions: Analyse business information and consult directors for decision-making purposes in a varied array of aspects affecting the prospect, productivity and sustainable operation of a company. Consider the options and alternatives to a challenge and make sound rational decisions based on analysis and experience.
Lead the brand strategic planning process: Manage the strategic planning process of the brand as well as provide innovation and progress in the strategy planning methodologies and improvements for consumer communication to base innovation and strategies on consumer insights and needs.
