Sales argumentation

Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.

sales promotions
sale argumentation
argumentation of sales
sales techniques
sales strategies
sales pitches

knowledge

sector-specific

Sales argumentation is an essential knowledge of the following occupations:

Hardware and paint specialised seller: Hardware and paint specialised sellers sell hardware, paints and other hardware in specialised shops.
Fish and seafood specialised seller: Fish and seafood specialised sellers sell fish, crustaceans and molluscs in specialised shops.
 
Domestic energy assessor: Domestic energy assessors advise individuals on energy supply for their homes. They assess the individual’s needs and recommend the appropriate source of energy and supplier, attempting to secure energy sales. They also advise on economic and environmental advantages of types of energy, and create energy plans compliant with regulations and the technical requirements and conditions of the residence.
Ammunition specialised seller: Ammunition specialised sellers sell weapons and ammunition for individual use in specialised shops.
Sporting accessories specialised seller: Sporting accessories specialised sellers sell sports goods, fishing gear, camping goods, boats and bicycles in specialised shops.
Bookshop specialised seller: Bookshop specialised sellers sell books in specialised shops. They also make suggestions, give advice about the books available and any other related products for sale in the specialised shop.
Clothing specialised seller: Clothing specialised sellers sell clothes in specialised shops.
Confectionery specialised seller: Confectionery specialised sellers sell confectionery in specialised shops.
Bakery specialised seller: Bakery specialised sellers sell bread and cakes in specialised shops, post-processing the products if required.
Pet and pet food specialised seller: Pet and pet food specialised sellers sell pets, pet foods, accessories, care products and related services in specialised shops.
Audiology equipment specialised seller: Audiology equipment specialised seller sell goods and equipment in specialised shops.
Computer games, multimedia and software specialised seller: Computer games, multimedia and software specialised sellers sell software products in specialised shops.
Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Fuel station specialised seller: Fuel station specialised sellers sell fuel, ​lubricating and cooling products for motor vehicles and motorcycles in a fuel station.
Second-hand goods specialised seller: Second-hand goods specialised sellers sell second-hand goods such as books, clothes, appliances etc. in specialised shops.
Furniture specialised seller: Furniture specialised sellers sell furniture and other household articles in specialised shops.
Electricity sales representative: Electricity sales representatives assess clients’ energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation’s services, and negotiate terms of sale with clients.
Computer and accessories specialised seller: Computer and accessories specialised sellers sell computers and other peripheral units in specialised shops.
Fruit and vegetables specialised seller: Fruit and vegetables specialised sellers sell fruit and vegetables in specialised shops.
Textile specialised seller: Textile specialised sellers sell textiles, fabrics and haberdashery, etc. in specialised shops.
Specialised seller: Specialised sellers sell goods in specialised shops.
Eyewear and optical equipment specialised seller: Eyewear and optical equipment specialised sellers sell glasses in specialised shops.
Ticket issuing clerk: Ticket issuing clerks provide service to customers, sell tickets and fit the reservation offer to customers’ needs. They sell tickets for all events such as sporting, cultural and leisure activities. They provide customers with information on offers and make the necessary arrangements.
Beverages specialised seller: Beverages specialised sellers sell beverages in specialised shops.
Motor vehicles specialised seller: Motor vehicles specialised sellers sell cars and motors vehicles in specialised shops.

 
Building materials specialised seller: Building materials specialised sellers sell building materials in specialised shops.
Shoe and leather accessories specialised seller: Shoe and leather accessories specialised sellers sell footwear in specialised shops.
Cosmetics and perfume specialised seller: Cosmetics and perfume specialised sellers sell cosmetics and toilet articles in specialised shops.
Jewellery and watches specialised seller: Jewellery and watches specialised sellers sell, maintain and clean jewels and watches in specialised shops.
Toys and games specialised seller: Toys and games specialised sellers sell toys and games in specialised shops.
Domestic appliances specialised seller: Domestic appliances specialised sellers sell domestic appliances in specialised shops.
ICT account manager: ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services. They also identify opportunities and manage sourcing and delivery of products to customers. They achieve sales targets and maintain profitability.
Orthopaedic supplies specialised seller: Orthopaedic supplies specialised sellers sell orthopaedic goods in specialised shops.
Meat and meat products specialised seller: Meat and meat products specialised sellers cut up and sell meat in specialised shops.
Audio and video equipment specialised seller: Audio and video equipment specialised sellers sell audio and video equipment such as radio and television, CD, DVD etc. players and recorders in specialised shops.
Sales manager: Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
Medical goods specialised seller: Medical goods specialised sellers dispense medicinal drugs and provide advice.
Medical sales representative: Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.
Door to door seller: Door to door sellers sell goods and services door to door.
Hawker: Hawkers sell goods and services on established routes, street and market locations.
Tobacco specialised seller: Tobacco specialised sellers sell tobacco products in specialised shops.
Flower and garden specialised seller: Flower and garden specialised sellers sell flowers, plants, seeds and/or fertilisers in specialised shops.
Press and stationery specialised seller: Press and stationery specialised sellers sell newspapers and office supplies such as pens, pencils, paper, etc. in specialised shops.
Floor and wall coverings specialised seller: Floor and wall coverings specialised sellers sell wall and floor coverings in specialised shops.
Music and video shop specialised seller: Music and video shop specialised sellers sell musical records, audio tapes, compact discs, video tapes and DVDs in specialised shops.
Delicatessen specialised seller: Delicatessen specialised sellers sell delicatessen in specialised shops.
Telecommunications equipment specialised seller: Telecommunications equipment specialised sellers sell telecommunication equipment and services in specialised shops.
Specialised antique dealer: Specialised antique dealers sell antique goods in specialised shops.
Renewable energy sales representative: Renewable energy sales representatives assess clients’ energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the use of renewable energy products, and liaise with consumers to increase sales.

Sales argumentation is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Renewable energy consultant: Renewable energy consultants advise clients on the advantages and disadvantages of different renewable energy sources. They conduct surveys and interviews to research demand of and opinions on renewable energy, and strive to advise clients on the most advantageous source of renewable energy for their purpose.
Motor vehicle aftersales manager: Motor vehicle aftersales managers maximise sales by closing business on an ongoing basis. They negotiate with existing clients for contract renewals. They maintain contracts, deal with claims, manage warranty, and investigate damages on products.
Cashier: Cashiers operate the cash register, receive payments from customers, issue receipts and return change due.
Movie distributor: Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and on other media.
ICT business development manager: ICT business development managers increase business opportunities for the organisation and develop strategies that will enhance the smooth running of the organisation, product development and product distribution. They negotiate prices and establish contract terms.
Call centre quality auditor: Call centre quality auditors listen to calls from the call centre operators, recorded or live, in order to assess compliance with protocols and quality parameters. They grade the employees and provide feedback on the issues that require improvement. They interpret and spread quality parameters received by the management.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Post office counter clerk: Post office counter clerks sell products and services at a post office. They assist customers with picking up and sending mail. Post office counter clerks also sell financial products.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Business and marketing vocational teacher: Business and marketing vocational teachers instruct students in their specialised field of study, sales and marketing, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a sales and marketing-related profession. Business and marketing vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of sales and marketing through assignments, tests and examinations.
Market vendor: Market vendors sell products such as fruit, vegetables and household products on organised outdoor or indoor market places. They use sales techniques to recommend their goods to passersby.
Energy consultant: Energy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy consumption and carbon footprint by using energy efficient products and methods.
Book publisher: Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
Street food vendor: Street food vendors sell food preparations, dishes and products on organised outdoor or indoor market places, or on the streets. They prepare the food in their stalls. Street food vendors use sales techniques to recommend their products to passers-by.
Personal shopper: Personal shoppers assist their individual clients in selecting and buying clothing items and other goods such as gifts, according to their personal tastes, desires and style.
Solar energy sales consultant: Solar energy sales consultants provide advice on solar energy for domestic or industrial purposes, and aim to promote the use of solar energy as an alternative and more sustainable source of energy. They communicate with prospective clients, and attend networking events, to ensure increased sales of solar energy products.
Live chat operator: Live chat operators respond to answers and requests posed by customers of all nature through online platforms in websites and online assistance services in real time. They are available to provide service through chat platforms and have the ability to solve inquiries of clients via written communication merely.

References

1. Sales argumentation – ESCO