Audio and video equipment specialised seller

Audio and video equipment specialised sellers sell audio and video equipment such as radio and television, CD, DVD etc. players and recorders in specialised shops.

The following job titles also refer to audio and video equipment specialised seller:

audio-visual shop salesperson
home entertainment shop specialised seller
audio and video salesperson
audio and video shop salesperson
home entertainment shop salesperson
multimedia equipment specialised seller
audio and video specialised seller
audio and video shop specialised seller
audio-visual salesperson
hi-fi specialised seller
hi-fi shop salesperson
audio and video equipment salesperson
home entertainment specialised seller
home entertainment salesperson
audio-visual shop specialised seller
audio-visual specialised seller
hi-fi salesperson
hi-fi shop specialised seller
multimedia equipment salesperson

A high school diploma or equivalent is generally the minimum required to work as an audio and video equipment specialised seller.

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

• the nature of the work performed in an occupation in relation to the characteristic tasks and duties
• the level of formal education required for competent performance of the tasks and duties involved and
• the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Audio and video equipment specialised seller is a Skill level 2 occupation.

These occupations, although different, require a lot of knowledge and skills similar to audio and video equipment specialised seller.

press and stationery specialised seller
medical goods specialised seller
second-hand goods specialised seller
ammunition specialised seller
beverages specialised seller

These occupations require some skills and knowledge of audio and video equipment specialised seller. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of audio and video equipment specialised seller with a significant experience and/or extensive training.

ICT help desk agent
audio and video equipment shop manager
department store manager
ICT help desk manager
aeronautical information service officer

This knowledge should be acquired through learning to fulfill the role of audio and video equipment specialised seller.

• Sales argumentation: Techniques and sales methods used in order to present a product or service to customers in a persuasive manner and to meet their expectations and needs.
• Characteristics of products: The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
• Electrical engineering: Understand electrical engineering, a field of engineering that deals with the study and application of electricity, electronics, and electromagnetism.
• Manufacturer’s instructions for audiovisual equipment: Manufacturer’s instructions required to install audio and video equipment, as specified in the user’s manual.
• E-commerce systems: Basic digital architecture and commercial transactions for trading products or services conducted via Internet, e-mail, mobile devices, social media, etc.
• Product comprehension: The offered products, their functionalities, properties and legal and regulatory requirements.
• Characteristics of services: The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

These skills are necessary for the role of audio and video equipment specialised seller.

• Guarantee customer satisfaction: Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.
• Carry out products preparation: Assemble and prepare goods and demonstrate their functionalities to customers.
• Operate cash register: Register and handle cash transactions by using point of sale register.
• Ensure compliance with legal requirements: Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
• Examine merchandise: Control that items put up for sale are correctly priced and displayed and that they function as advertised.
• Provide customer guidance on product selection: Provide suitable advice and assistance so that customers find the exact goods and services they were looking for. Discuss product selection and availability.
• Recommend audiovisual equipment to customers: Recommend and provide customer advice on various brands and types of audio and video equipment, according to the customer’s personal preferences and needs.
• Use different communication channels: Make use of various types of communication channels such as verbal, handwritten, digital and telephonic communication with the purpose of constructing and sharing ideas or information.
• Organise storage facilities: Order the contents of a storage area to improve efficiency with respect to the inflow and outflow of the stored items.
• Monitor stock level: Evaluate how much stock is used and determine what should be ordered.
• Prepare warranty documents for audiology equipment: Compose warranty forms for audio and video devices sold to customers.
• Maintain store cleanliness: Keep the store tidy and clean by hovering and mopping.
• Apply numeracy skills: Practise reasoning and apply simple or complex numerical concepts and calculations.
• Identify customer’s needs: Use appropriate questions and active listening in order to identify customer expectations, desires and requirements according to product and services.
• Organise product display: Arrange goods in attractive and safe way. Set up a counter or other display area where demonstrations take place in order to attract the attention of prospective customers. Organise and maintain stands for merchandise display. Create and assemble sales spot and product displays for sales process.
• Stock shelves: Refill shelves with merchandise to be sold.
• Process refunds: Resolve customer inquiries for returns, exchange of merchandise, refunds or bill adjustments. Follow organisational guidelines during this process.
• Carry out order intake: Take in of purchase requests for items that are currently unavailable.
• Sell audiovisual equipment: Sell audio and video devices such as TVs, radios, speakers, amplifiers, tuners and microphones.
• Advise customers on audiovisual equipment installation: Explain and demonstrate to customers installation procedures of TV sets and audio equipment.
• Carry out active selling: Deliver thoughts and ideas in impactful and influencing manner to persuade customers to become interested in new products and promotions. Persuade clients that a product or service will satisfy their needs.
• Demonstrate products’ features: Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product’s main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.
• Provide customer follow-up services: Register, follow-up, solve and respond to customer requests, complaints and after-sales services.
• Issue sales invoices: Prepare the invoice of goods sold or services provided, containing individual prices, the total charge, and the terms. Complete order processing for orders received via telephone, fax and internet and calculate the customer’s final bill.
• Plan aftersales arrangements: Come to an agreement with the customer about the delivery, setup and service of the goods; perform appropriate measures to ensure delivery.
• Prevent shoplifting: Identify shoplifters and methods by which shoplifters try to steal. Implement anti-shoplifting policies and procedures to protect against theft.

These skills and competences are sometimes, but not always, required for the role of audio and video equipment specialised seller. However, mastering these skills and competences allows you to have more opportunities for career development.

• Maintain audiovisual equipment: Perform routine maintenance tasks on audiovisual equipment as well as minor repairs, such as replacing parts and calibrating the instruments, on equipment used in processing sound and images.

5223 – Shop sales assistants

References

1. Audio and video equipment specialised seller – ESCO