Password Protected
Nope
Yep, that's right!
Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.2 - developing financial, business or marketing plans Plan marketing strategy
Description
Determine the objective of the marketing strategy whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over a long term.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 8 occupations
- Optional in 8 occupations
- Total: 16 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- EBusiness managereBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Department store managerDepartment store managers organise and control the operations and staff of establishments which provide retail services. Other titles The following job titles also refer to departm…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
- Product and services managerA Product and Services Manager is a versatile professional who oversees developing, managing, and optimizing a company's product and service offerings. This role involves strategic…
Optional for
- Publishing rights managerPublishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc. Duties The duties……
- Video and motion picture producerVideo and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. V…
- ProducerProducers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication…
- Music producerMusic producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers overs…
- Shop managerShop managers are responsible for activities and staff in specialised shops. Includes people performing activities which are tipically responsibility of the sellers. Other titles T…
- Aquaculture recirculation managerAquaculture recirculation managers control the production of aquatic organisms in land-based recirculation systems, manage water re-use processes and supervise complex circulation,…
- Shop supervisorShop supervisors are responsible for the smooth operation of stores according to regulations and company policy. They oversee business activities such budgets, inventory and custom…
- Book publisherBook publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…
Related skills
- Pricing strategies
- Market entry strategies
- Content marketing strategy
- Marketing principles
- Market entry planning
- Manage budgets
- Perform market research
- Manage staff
- Develop professional network
- Implement marketing strategies
- Brand marketing techniques
- Supervise sales activities
- Study sales levels of products
- Assess financial viability
- Analyse consumer buying trends
Last updated on February 18, 2026
