Marketing principles

Description

The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

Alternative labels

range of marketing principles
principles of marketing
marketing principles
typology of marketing principles
methods in customer relationship management
customer relationship management
management of customer relationships
techniques in customer relationship management
types of marketing principles

Skill type

knowledge

Skill reusability level

cross-sector

Relationships with occupations

Essential knowledge

Marketing principles is an essential knowledge of the following occupations:

Branch manager: Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the headquarters, and depending on the structure of the company, they aim to implement the strategy of the company while adapting it to the market where the branch operates. They envision management of employees, communications, marketing efforts, and follow up to results and objectives.
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Chemical application specialist: Chemical application specialists develop chemical products according to the needs and expectation of the clients. They conduct development of formulas and processes of formulation as well as evaluation of the efficiency and performances of the formulations.
Business lecturer: Business lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field of study, business, which is predominantly academic in nature. They work with their university research assistants and university teaching assistants
for the preparation of lectures and of exams, grading papers and exams and leading review and feedback sessions for the students. They also conduct academic research in their field of business, publish their findings and liaise with other university colleagues.
Business administration vocational teacher: Business administration vocational teachers for business administration instruct students in their specialised field of study, business administration, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a business administration-related profession, such as accountant or banker. Business administration vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of business administration through assignments, tests and examinations.
Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Producer: Producers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication and financing. Producers oversee the production and manage all technical and logistic aspects of recording and editing.
Market research analyst: Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target group and the way they can be reached. Market research analysts analyse the position of products in the market from different perspectives such as features, prices and competitors. They analyse cross selling and interdependencies between different products and their placement. Market research analysts prepare information helpful for the development of marketing strategies.
Research and development manager: Research and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the improvement of current ones or other research activities, including scientific research. They manage and plan research and development activities of an organisation, specify goals and budget requirements and manage the staff.
Business and marketing vocational teacher: Business and marketing vocational teachers instruct students in their specialised field of study, sales and marketing, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a sales and marketing-related profession. Business and marketing vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of sales and marketing through assignments, tests and examinations.
Publications coordinator: Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
Business developer:
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company’s products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.
Banking products manager: Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.
Livestock advisor: Livestock advisors provide complex specialist advice to farmers and livestock breeders to ensure that their business and production is optimised.

Optional knowledge

Marketing principles is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Product development manager: Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, technical and cost criteria. They conduct research on market needs and create prototypes of new products for untapped market opportunities. Product development managers also improve and boost technological quality.
Publishing rights manager: Publishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc.
Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Video and motion picture producer: Video and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. Video and motion picture producers find the financial means to make a movie or television series. They have the final decision on the whole project, from development and editing to distribution. During large-scale productions, video and motion picture producers can be part of a team of producers and may be responsible for some of these tasks.
Herbal therapist: Herbal therapists use herbal medicine to relief pain and treat illnesses such as allergies, chronic physical conditions or stress-related conditions. They study the properties and benefits of plants and create a personalised treatment plan for the patients.
Advertising media buyer: Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
Business manager: Business managers are responsible for setting the objectives of the business unit of a company, creating a plan for the operations, and facilitating the achievement of the objectives and implementation of the plan together with employees of the segment and stakeholders. They keep an overview of the business, understand detailed information of the business unit and support the department, and make decisions based on the information at hand.
Aquaculture production manager: Aquaculture production managers plan, direct and coordinate the production of fish, shellfish or other forms of aquatic life such as cash crops, in large-scale aquaculture operations to culture and harvest or for release into fresh, brackish or salt water. 

Music producer: Music producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers oversee the production of records. They manage the technical aspects of recording and editing.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Bank manager: Bank managers oversee the management of one or several bank activities. They set policies which promote safe banking operations, ensure the economic, social and commercial targets are met and that all the bank departments, activities and commercial policies are in compliance with legal requirements. They also manage employees and maintain an effective working relationship among the staff.
Vocational teacher: Vocational teachers instruct students in their specialised field of study, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques that the students must subsequently master in the specialised vocation of their choice and aid in the development of the according attitudes and values. Vocational teachers monitor the students progress, assist individually when necessary, and evaluate their knowledge and performance on the subject through assignments, tests and examinations.
Department manager: Department managers are responsible for the operations of a certain division or department of a company. They ensure objectives and goals are reached and manage employees.
Aquaculture recirculation manager: Aquaculture recirculation managers control the production of aquatic organisms in land-based recirculation systems, manage water re-use processes and supervise complex circulation, aeration and biofilter systems.
Complementary therapist: Complementary therapists use a range of complementary and alternative therapies to work simultaneously with the clients` body, mind, and spirit in a holistic approach. They offer practices and services for holistic wellbeing, health maintenance, health education, health promotion and prevention of illness, along with the sustainable treatment of certain illnesses, especially chronic illnesses. Their practices include but are not limited to acupuncture, aromatherapy, banotherapy, homeopathy, and herbal medicine.
Property assistant: Property assistants perform several duties including administrative tasks in the real estate sector. They provide clients with financial information about properties and advise them, they schedule appointments and organise property viewings, they prepare contracts and assist in property valuation.
Art director: Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art directors may perform creative work in theatre, marketing, advertising, video and motion picture, fashion or online companies. They ensure that the work performed is visually appealing to audiences.
Museum director: Museum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and maintain the art collection of a museum on the other hand. Moreover, they also manage finances, employees, and marketing efforts of the museum.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
Tourism policy director: Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
Book publisher: Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.

 


 

References

  1. Marketing principles – ESCO

 

Last updated on September 20, 2022

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