Product and services manager

Product and services managers

Description

A Product and Services Manager is a versatile professional who oversees developing, managing, and optimizing a company’s product and service offerings. This role involves strategic planning, market analysis, and collaboration with cross-functional teams to successfully deliver products and services that meet customer needs and align with the company’s overall objectives.

Product and services managers typically do the following:

  • Conduct market research to identify customer needs, preferences, and industry trends.
  • Develop and execute strategies for the successful launch of new products and services.
  • Collaborate with product development teams to ensure products meet quality and functionality standards.
  • Analyze the competitive landscape and adjust product and service offerings accordingly.
  • Establish pricing strategies based on market demand, cost analysis, and profit margins.
  • Monitor and analyze sales performance, customer feedback, and product/service satisfaction.
  • Work closely with marketing teams to create effective campaigns and promotional materials.
  • Identify opportunities for product and service improvement and innovation.
  • Collaborate with customer support teams to address issues and enhance customer experiences.

Other titles

The following job titles also refer to product and services manager:

senior e-catalogue manager
customer e-catalogue manager
graduate e-catalogue manager
trainee product and services manager manager
marketing e-catalogue manager
online catalogue manager
e-catalogue manager
assistant e-catalogue manager
online e-catalogue manager
product catalogue manager
assistant product and services manager manager
graduate product and services manager manager
marketing catalogue manager
sales e-catalogue manager
customer product and services manager manager
trainee e-catalogue manager
senior product and services manager manager
catalogue manager
sales catalogue manager

Working conditions

Product and Services Managers typically work in office settings, engaging with various teams, including product development, marketing, sales, and customer support. The role may involve occasional travel for industry events, client meetings, or to conduct market research. The working conditions are dynamic, requiring adaptability to changes in market dynamics and customer preferences.

Minimum qualifications

A bachelor’s degree in business, marketing, or a related field is commonly required for Product and Services Manager positions. Strong analytical, strategic thinking and communication skills are essential. Practical experience in product management, marketing, or related roles is valuable. Familiarity with project management tools and methodologies is beneficial. Continuous learning, staying updated on industry trends, and obtaining relevant certifications contribute to the ongoing success of Product and Services Managers in effectively managing and optimizing a company’s product and service portfolio.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Product and services manager is a Skill level 4 occupation.

Product and services manager career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to product and services manager.

network marketer
pricing specialist
after-sales service technician
technical sales representative in agricultural machinery and equipment
technical sales representative in chemical products

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of product and services manager.

  • Characteristics of products: The tangible characteristics of a product, such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
  • Channel marketing: The strategies and practices, including channel sales, involve distributing products directly and indirectly through partners to bring the products to the end consumer.
  • Advertising techniques: The communication strategies intended to persuade or encourage an audience, and the different media used to achieve this goal.
  • Content marketing strategy: The process of creating and sharing media and publishing content in order to acquire customers.
  • Product comprehension: The offered products, their functionalities, properties and legal and regulatory requirements.
  • Company policies: The set of rules that govern the activity of a company.
  • Characteristics of services: The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.

Essential skills and competences

These skills are necessary for the role of product and services manager.

  • Plan marketing strategy: Determine the objective of the marketing strategy, whether it is for establishing image, implementing a pricing strategy, or raising awareness of the product. Establish approaches of marketing actions to ensure that goals are achieved efficiently and over the long term.
  • Assign codes to product items: Assign correct product class codes and cost accounting codes to items.
  • Perform data analysis: Collect data and statistics to test and evaluate to generate assertions and pattern predictions, aiming to discover useful information in a decision-making process.
  • Maintain relationship with suppliers: Build a lasting and meaningful relationship with suppliers and service providers in order to establish a positive, profitable and enduring collaboration, cooperation and contract negotiation.
  • Apply business acumen: Take appropriate actions in a business environment in order to maximise possible outcome from each situation.
  • Ensure quality of final product: Ensure that finished products meet or exceed company specifications.
  • Meet deadlines: Ensure operative processes are finished at a previously agreed-upon time.
  • Handle requests for new product items: Pass end-user requests for new products to the relevant business function; update catalogue after approval.
  • Develop the product catalogue: Authorise and create items in relation to the delivery of a centrally held product catalogue; make recommendations in the further developing process of the catalogue.
  • Have computer literacy: Utilise computers, IT equipment and modern day technology in an efficient way.
  • Ensure products meet regulatory requirements: Study, implement, and monitor the integrity and compliance of products with the required regulatory aspects by law. Advise on applying and abiding by regulations on the product and manufacturing regulations.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of product and services manager. However, mastering this knowledge allows you to have more opportunities for career development.

  • Attention to detail: Performs tasks conscientiously and effectively, considering all their aspects, no matter how detailed they are.
  • Consumer protection: The current legislation applicable in relation to the rights of consumers in the marketplace.
  • Printed goods processes: The various types and characteristics of producing printed goods such as catalogues, flyers, etc.
  • Post-processing of photographs: The characteristics of software and techniques used in post-processing photographs.
  • Commercial photography: The techniques and methods used in photography with the aim of engaging in a commercial activity.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of product and services manager. However, mastering these skills and competences allows you to have more opportunities for career development.

ISCO group and title

2431 – Advertising and marketing professionals


References
  1. Product and services manager – ESCO
  2. Featured image: Image by Webincline Agency from Pixabay
Last updated on December 13, 2023