Plan digital marketing

Develop digital marketing strategies for both leisure and business purposes, create websites and deal with mobile technology and social networking.

manage internet advertising
develop digital marketing strategies
plan marketing digitally

skill/competence

cross-sector

Plan digital marketing is essential to master the following knowledge:

Advertising techniques
Marketing principles

Plan digital marketing is optional for the following skills, according to the role’s responsibility:

Digital marketing techniques
Mobile marketing

Plan digital marketing is an essential knowledge of the following occupations:

Plan digital marketing is an essential skill of the following occupations:

Online sales channel manager: Online sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.

Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Travel agency manager: Travel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions.

Plan digital marketing is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Plan digital marketing is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
ICT documentation manager: ICT documentation managers are in charge of managing the documentation development process in accordance with legal requirements, standards, organisational policies and goals. They schedule, control and direct the resources, people, funding and facilities of the documentation department (including establishing budgets and timelines, risk analysis and quality management). They also develop documentation standards, structuring methods and media concepts to effectively communicate product concepts and usage.
Publications coordinator: Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
Product and services manager: Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

References

1. Plan digital marketing – ESCO