Carry out the plan to gain competitive advantage on the market by positioning the company’s brand or product and by targeting the right audience to sell this brand or product to.
Skill reusability level
Relationships with occupations
Implement sales strategies is an essential skill of the following occupations:
Hospitality revenue manager: Hospitality revenue managers maximise revenue generated from facilities such as hotels, holiday resorts and camping grounds by analysing trends and competition. They assist establishment managers in strategic decisions. Hospitality revenue managers analyse and optimise the financial potential of facilities and manage the corresponding staff.
Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Commercial art gallery manager: Commercial art gallery managers manage the commercial and artistic success of the gallery.
Technical sales representative in agricultural machinery and equipment: Technical sales representatives in agricultural machinery and equipment act for a business to sell its merchandise while providing technical insight for customers.
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.
Chocolatier: Chocolatiers make confectionery products with chocolate. They perform activities such as examination, feeling, and tasting of ground chocolate paste. Such analysis leads them to ascertain if colour, texture, and taste of the chocolate paste meets specifications.
Trade regional manager: Trade regional managers are responsible for activities and staff in an assigned region for a specific chain of stores.
Network marketer: Network marketers apply various marketing strategies, including network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Hospitality entertainment manager: Hospitality entertainment managers are in charge of managing the team which creates entertainment activities for the guests of a hospitality establishment.
Technical sales representative in hardware, plumbing and heating equipment: Technical sales representatives in hardware, plumbing and heating equipment act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in mining and construction machinery: Technical sales representatives in mining and construction machinery act for a business to sell its merchandise while providing technical insight for customers.
Accommodation manager: Accommodation managers are in charge of managing the operations and overseeing the strategy for a hospitality establishment. They manage human resources, finances, marketing and operations through activities such as supervising the staff, keeping financial records and organising activities.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Camping ground manager: Camping ground managers plan, direct, or coordinate all campsite facilities and manages employees.
Tourism product manager: Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Technical sales representative in electronic and telecommunications equipment: Technical sales representatives in electronic and telecommunications equipment act for a business to sell its merchandise while providing technical insight for customers.
Travel agent: Travel agents design and market travel programme itineraries for potential travellers or visitors.
Department store manager: Department store managers organise and control the operations and staff of establishments which provide retail services.
Hospitality establishment receptionist: Hospitality establishment receptionists provide first point of contact and assistance to the guests of a hospitality establishment. They are also responsible for taking bookings, processing payments and giving information.
Sales engineer: Sales engineers provide technical customisation of products based on customers requests and needs (mainly heavy duty), such as building equipment. They take care of business to business contact and assume responsibility for complex repairs and maintenance process.
ICT account manager: ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services. They also identify opportunities and manage sourcing and delivery of products to customers. They achieve sales targets and maintain profitability.
Travel agency manager: Travel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions.
Railway passenger service agent: Railway passenger service agents spend time with railway station customers, answer their questions and react quickly and safely to unexpected situations. They provide information, mobility assistance, and security in railway stations. They provide accurate and up to date information on train arrival and departure times, train connections, and help customers plan their travels.
After-sales service technician: After-sales service technicians provide after-sales service support to customers, such as the installation, maintenance and repair of the sold products. They take corrective actions to ensure customers’ satisfaction, resolve technical product-related issues and write customer summary reports.
Sales manager: Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
Retail department manager: Retail department managers are responsible for activities and staff in a section in a store.
Technical sales representative in machinery and industrial equipment: Technical sales representatives in machinery and industrial equipment act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in chemical products: Technical sales representatives in chemical products act for a business to sell its merchandise while providing technical insight for customers.
Retail entrepreneur: Retail entrepreneurs organise business processes and concepts in his/her personally owned business.
Technical sales representative: Technical sales representatives act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in the textile machinery industry: Technical sales representatives in the textile machinery industry act for a business to sell its merchandise while providing technical insight for customers.
Malt master: Malt masters evaluate and grade different malts on a sensory basis for brewing purposes. They assess the look, the smell, and the taste of raw materials and unfinished products in order to maintain the consistency of products. They use their knowledge to prepare mixtures as part of product development.
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Technical sales representative in office machinery and equipment: Technical sales representatives in office machinery and equipment act for a business to sell its merchandise while providing technical insight for customers.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
Implement sales strategies is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Domestic energy assessor: Domestic energy assessors advise individuals on energy supply for their homes. They assess the individual’s needs and recommend the appropriate source of energy and supplier, attempting to secure energy sales. They also advise on economic and environmental advantages of types of energy, and create energy plans compliant with regulations and the technical requirements and conditions of the residence.
Hotel concierge: Hotel concierges provide information to customers, assist guests with various tasks such as making restaurant reservations, recommending entertainment highlights, booking transportation (limousines, airplanes, boats, etc.) and other services, procurement of tickets to special events, and assisting with various travel arrangements and tours of local attractions.
Butcher: Butchers order, inspect and buy meat to prepare it and sell it as consumable meat products. They perform activities such as cutting, trimming, boning, tying, and grinding beef, pork, and poultry meat. They prepare those mentioned sorts of meat for consumption.
Hotel porter: Hotel porters welcome guests to accommodation facilities, help them carry their luggage and provide services such as occasional cleaning.
Farm manager: Farm managers plan and organise the daily operations, resourcing and business management of animal producing farms.
Halal butcher: Halal butchers order, inspect and buy meat to prepare it and sell it as consumable meat products in accordance with Islamic practices. They perform activities such as cutting, trimming, boning, tying, and grinding beef and poultry meat. They prepare halal meat for consumption.
Oenologist: Oenologists track the wine manufacturing process in its entirety and supervise the workers in wineries. They supervise and coordinate production to ensure the quality of the wine and also give advice by determining the value and classification of wines being produced.
Electricity sales representative: Electricity sales representatives assess clients’ energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation’s services, and negotiate terms of sale with clients.
Steward/stewardess: Stewards/stewardesses perform food and beverage service activities on all land, sea and air travel services.
Sales support assistant: Sales support assistants perform a variety of general sales support tasks, such as supporting the development of sales plans, managing clerical activities of sales efforts, verifying client invoices and other accounting documents or records, compiling data, and preparing reports for other company departments.
Garage manager: Garage managers oversee the work of road vehicle mechanics and administrative personnel. They organise the daily work and deal with clients.
Ship steward/ship stewardess: Ship stewards and ship stewardesses work on board the vessel to provide services to passengers such as serving meals, housekeeping, welcoming passengers and explaining safety procedures.
Night auditor: Night auditors oversee night customer care in hospitality establishment and perform a wide variety of activities from front desk to bookkeeping.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Client relations manager:
Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.
Vineyard manager: Vineyard managers orchestrate the conduct of the vineyard and the winery, in some cases also the administration and marketing.
Tourist animator: Tourist animators develop and organise entertainment activities for guests of a hospitality establishment. They set up and coordinate activities to entertain customers.
Camping ground operative: Camping ground operatives perform customer care in a campsite facility and other operational work.
Airport operations officer: Airport operations officers perform supervisory and administrative work monitoring operational activities on an assigned shift at a large airport. They ensure the safe take-off and landing of aircrafts
Customer experience manager: Customer experience managers monitor customer experiences by creating, evaluating and improving the customer’s interaction organisations in the hospitality, recreation or entertainment industry. They develop plans of action to optimise all aspects of the customer’s experience. Customer experience managers strive to ensure customer satisfaction and boost company profits.
Shop manager: Shop managers are responsible for activities and staff in specialised shops.
Tour operator representative: Tour operator representatives act on behalf of the tour operator to give practical information, provide assistance, handle services and sell excursions to tourists while at their destinations.
Supermarket manager: Supermarket managers are responsible for activities and staff in a supermarket.
Service manager: Service managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interaction with clients and high levels of satisfaction post-service. This occupation includes the provision of policing, correctional, library, legal and fire services.
Optometrist: Optometrists examine and test eyes to identify abnormalities, visual problems, or disease. They prescribe and fit lenses such as spectacles and contacts, and offer advice on visual problems. They may also refer patients to a medical practitioner. Their scope of practice and title varies according to national regulations.
Timber trader: Timber traders assess the quality, quantity and market value of timber and timber products for trade. They organise the selling process of new timber and purchase stocks of timber.
Kosher butcher: Kosher butchers order, inspect and buy meat to prepare it and sell it as consumable meat products in accordance with Jewish practices. They perform activities such as cutting, trimming, boning, tying, and grinding meats from kosher animals such as cows, sheep and goats. They prepare kosher meat for consumption.
Energy consultant: Energy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy consumption and carbon footprint by using energy efficient products and methods.
Hotel butler: Hotel butlers provide personalised services to guests in high level hospitality establishment. They manage the housekeeping staff to ensure clean interiors and excellent customer service. Hotel butlers are responsible for the general welfare and satisfaction of the guests.
Train attendant: Train attendants work on trains to provide services to passengers such as welcoming passengers, answering their questions and serving meals.
Airport director: Airport directors oversee a group of managers who lead or supervise a particular area of the airport, programme or a project.
Solar energy sales consultant: Solar energy sales consultants provide advice on solar energy for domestic or industrial purposes, and aim to promote the use of solar energy as an alternative and more sustainable source of energy. They communicate with prospective clients, and attend networking events, to ensure increased sales of solar energy products.
Renewable energy sales representative: Renewable energy sales representatives assess clients’ energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the use of renewable energy products, and liaise with consumers to increase sales.
- Implement sales strategies – ESCO