Sales strategies

The principles concerning customer behaviour and target markets with the aim of promotion and sales of a product or a service.

sales blueprints
sales scenarios
a sales strategy
sales strategy
strategies for sales
sales plans
sales policies

knowledge

sector-specific

Sales strategies is an essential knowledge of the following occupations:

Tour operators manager: Tour operators managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.
Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Domestic energy assessor: Domestic energy assessors advise individuals on energy supply for their homes. They assess the individual’s needs and recommend the appropriate source of energy and supplier, attempting to secure energy sales. They also advise on economic and environmental advantages of types of energy, and create energy plans compliant with regulations and the technical requirements and conditions of the residence.
Membership administrator: Membership administrators ensure an effective membership administration, documentation and communication. They support the membership sales process, the current membership enquiries and the renewal processes.
Wholesale merchant in perfume and cosmetics: Wholesale merchants in perfume and cosmetics investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Wholesale merchant in household goods: Wholesale merchants in household goods investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in electronic and telecommunications equipment and parts: Wholesale merchants in electronic and telecommunications equipment and parts investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in fish, crustaceans and molluscs: Wholesale merchants in fish, crustaceans and molluscs investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in computers, computer peripheral equipment and software: Wholesale merchants in computers, computer peripheral equipment and software investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant: Wholesale merchants investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in hides, skins and leather products: Wholesale merchants in hides, skins and leather products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Wholesale merchant in pharmaceutical goods: Wholesale merchants in pharmaceutical goods investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Electricity sales representative: Electricity sales representatives assess clients’ energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation’s services, and negotiate terms of sale with clients.
EBusiness manager: eBusiness managers create and execute a company’s electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and brand exposure and monitor sales for companies that market products to customers using the internet. They collaborate with the marketing and sales management team using ICT tools to reach sales goals and provide accurate information and offerings to business partners.
Wholesale merchant in meat and meat products: Wholesale merchants in meat and meat products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in dairy products and edible oils: Wholesale merchants in dairy products and edible oils investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in machinery, industrial equipment, ships and aircraft: Wholesale merchants in machinery, industrial equipment, ships and aircraft investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in furniture, carpets and lighting equipment: Wholesale merchants in furniture, carpets and lighting equipment investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in sugar, chocolate and sugar confectionery: Wholesale merchants in sugar, chocolate and sugar confectionery investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Tourism product manager: Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Wholesale merchant in textile industry machinery: Wholesale merchants in textile industry machinery investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in coffee, tea, cocoa and spices: Wholesale merchants in coffee, tea, cocoa and spices investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Insurance product manager: Insurance product managers set and direct the development of new insurance products, following the product lifecycle policy and the general insurance strategy. They also coordinate the marketing and sales activities related to the specific insurance products of the company. Insurance product managers inform their sales managers (or the sales department) about their newly developed insurance products.
Wholesale merchant in waste and scrap: Wholesale merchants in waste and scrap investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Pharmacist: Pharmacists prepare, dispense, and provide prescriptions for, over the counter medication. They offer clinical information on medicines, report suspected adverse reactions, and provide personalised support to patients. Pharmacists formulate and test medications in laboratories, and store, preserve, and distribute them.
Wholesale merchant in office machinery and equipment: Wholesale merchants in office machinery and equipment investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in watches and jewellery: Wholesale merchants in watches and jewellery investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
ICT account manager: ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services. They also identify opportunities and manage sourcing and delivery of products to customers. They achieve sales targets and maintain profitability.
Wholesale merchant in agricultural raw materials, seeds and animal feeds: Wholesale merchants in agricultural raw materials, seeds and animal feeds investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in china and other glassware: Wholesale merchants in china and other glassware investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in machine tools: Wholesale merchants in machine tools investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in electrical household appliances: Wholesale merchants in electrical household appliances investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in textiles and textile semi-finished and raw materials: Wholesale merchants in textiles and textile semi-finished and raw materials investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in office furniture: Wholesale merchants in office furniture investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in hardware, plumbing and heating equipment and supplies: Wholesale merchants in hardware, plumbing and heating equipment and supplies investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Sales manager: Sales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical leads, develop sales pitches and adjust them over time, and maintain a sales platform to track all leads and sales.
Wholesale merchant in mining, construction and civil engineering machinery: Wholesale merchants in mining, construction and civil engineering machinery investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Medical sales representative: Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.
Door to door seller: Door to door sellers sell goods and services door to door.
Business developer:
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company’s products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.
Wholesale merchant in metals and metal ores: Wholesale merchants in metals and metal ores investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Banking products manager: Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.
Wholesale merchant in chemical products: Wholesale merchants in chemical products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in tobacco products: Wholesale merchants in tobacco products investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in clothing and footwear: Wholesale merchants in clothing and footwear investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in wood and construction materials: Wholesale merchants in wood and construction materials investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Malt master: Malt masters evaluate and grade different malts on a sensory basis for brewing purposes. They assess the look, the smell, and the taste of raw materials and unfinished products in order to maintain the consistency of products. They use their knowledge to prepare mixtures as part of product development.
Wholesale merchant in live animals: Wholesale merchants in live animals investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Wholesale merchant in beverages: Wholesale merchants in beverages investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Wholesale merchant in agricultural machinery and equipment: Wholesale merchants in agricultural machinery and equipment investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Merchandiser: Merchandisers are responsible for positioning goods following standards and procedures.
Wholesale merchant in flowers and plants: Wholesale merchants in flowers and plants investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
Wholesale merchant in fruit and vegetables: Wholesale merchants in fruit and vegetables investigate potential wholesale buyers and suppliers and match their needs. They conclude trades involving large quantities of goods.
Renewable energy sales representative: Renewable energy sales representatives assess clients’ energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the use of renewable energy products, and liaise with consumers to increase sales.

Sales strategies is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Renewable energy consultant: Renewable energy consultants advise clients on the advantages and disadvantages of different renewable energy sources. They conduct surveys and interviews to research demand of and opinions on renewable energy, and strive to advise clients on the most advantageous source of renewable energy for their purpose.
Business intelligence manager: Business intelligence managers gain knowledge of the industry, the innovative processes therein, and contrast them with the operations of the company in order to improve them. They focus their analysis in the supply chain processes, warehouses, storage, and sales as to facilitate communication and revenue improvement.
Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Movie distributor: Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and on other media.
Wood technology engineer: Wood technology engineers develop materials and components made of wood, construct production facilities and control and monitor the production. They also examine products and materials and advise customers.
Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Industrial pharmacist: Industrial pharmacists are involved in the research and creation of medications. They develop new medicines, perform tests, assure quality and ensure that medication complies with regulations.
Call centre quality auditor: Call centre quality auditors listen to calls from the call centre operators, recorded or live, in order to assess compliance with protocols and quality parameters. They grade the employees and provide feedback on the issues that require improvement. They interpret and spread quality parameters received by the management.
Policy manager: Policy managers are responsible for managing the development of policy programs and ensuring that the strategic objectives of the organization are met. They oversee the production of policy positions, as well as the organization’s campaign and advocacy work in fields such as environmental, ethics, quality, transparency, and sustainability.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Client relations manager:
Client relations managers act as the middle person between a company and its customers. They ensure that the customers are satisfied by providing them with guidance and explanation on their accounts and services received by the company. They also have possible other tasks such as developing plans or delivering proposals.
Research and development manager: Research and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the improvement of current ones or other research activities, including scientific research. They manage and plan research and development activities of an organisation, specify goals and budget requirements and manage the staff.
After-sales service technician: After-sales service technicians provide after-sales service support to customers, such as the installation, maintenance and repair of the sold products. They take corrective actions to ensure customers’ satisfaction, resolve technical product-related issues and write customer summary reports.
Business and marketing vocational teacher: Business and marketing vocational teachers instruct students in their specialised field of study, sales and marketing, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a sales and marketing-related profession. Business and marketing vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of sales and marketing through assignments, tests and examinations.
Product manager: Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Hawker: Hawkers sell goods and services on established routes, street and market locations.
Chemical plant control room operator: Chemical plant control room operators monitor and inspect remotely the production systems during their shift, reporting all anomalies and incidents using the required systems. They operate the control room panels and ensure the safety of production workers and production equipment.
Import export manager: Import export managers install and maintain procedures for cross-border business, coordinating internal and external parties.
Service manager: Service managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interaction with clients and high levels of satisfaction post-service. This occupation includes the provision of policing, correctional, library, legal and fire services.
Paper engineer: Paper engineers ensure an optimal production process in the manufacture of paper and related products. They select primary and secondary raw materials and check their quality. In addition, they optimize machinery and equipment usage as well as the chemical additives for paper making.
Technical sales representative: Technical sales representatives act for a business to sell its merchandise while providing technical insight for customers.
Civil engineer: Civil engineers design, plan, and develop technical and engineering specifications for infrastructure and construction projects. They apply engineering knowledge in a vast array of projects, from the construction of infrastructure for transportation, housing projects, and luxury buildings, to the construction of natural sites. They design plans that seek to optimise materials and integrate specifications and resource allocation within the time constraints.
Call centre manager: Call centre managers set the objectives of the service per month, week, and day. They perform micromanagement of the results obtained in the centre in order to proactively react with plans, trainings, or motivational plans depending on the problems faced by the service. They strive for achievement of KPIs such as minimum operating time, sales per day, and compliance with quality parameters.
Energy consultant: Energy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy consumption and carbon footprint by using energy efficient products and methods.
Book publisher: Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
Solar energy sales consultant: Solar energy sales consultants provide advice on solar energy for domestic or industrial purposes, and aim to promote the use of solar energy as an alternative and more sustainable source of energy. They communicate with prospective clients, and attend networking events, to ensure increased sales of solar energy products.

References

1. Sales strategies – ESCO