Technical sales representatives in machinery and industrial equipment act for a business to sell its merchandise while providing technical insight for customers.
The following job titles also refer to technical sales representative in machinery and industrial equipment:
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A high school diploma is generally required to work as a technical sales representative in machinery and industrial equipment. However, this requirement may differ in some countries.
ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:
the nature of the work performed in an occupation in relation to the characteristic tasks and duties
the level of formal education required for competent performance of the tasks and duties involved and
the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.
Technical sales representative in machinery and industrial equipment is a Skill level 4 occupation.
Technical sales representative in machinery and industrial equipment career path
These occupations, although different, require a lot of knowledge and skills similar to technical sales representative in machinery and industrial equipment.
This knowledge should be acquired through learning to fulfill the role of technical sales representative in machinery and industrial equipment.
Characteristics of products: The tangible characteristics of a product such as its materials, properties and functions, as well as its different applications, features, use and support requirements.
Types of aircraft: The various types of aircraft, their functionalities, properties and legal and regulatory requirements.
Types of maritime vessels: Know a large variety of maritime vessels and their characteristics and specifications. Use that knowledge to ensure that all security, technical, and maintenance measures are taken into account in their supply.
Machinery products: The offered machinery products their functionalities, properties and legal and regulatory requirements.
Sales promotion techniques: The techniques used to persuade customers to purchase a product or a service.
Industrial tools: The tools and equipment used for industrial purposes, both power and hand tools, and their various uses.
Product comprehension: The offered products, their functionalities, properties and legal and regulatory requirements.
Characteristics of services: The characteristics of a service that might include having acquired information about its application, function, features, use and support requirements.
These skills are necessary for the role of technical sales representative in machinery and industrial equipment.
Guarantee customer satisfaction: Handle customer expectations in a professional manner, anticipating and addressing their needs and desires. Provide flexible customer service to ensure customer satisfaction and loyalty.
Communicate with customers: Respond to and communicate with customers in the most efficient and appropriate manner to enable them to access the desired products or services, or any other help they may require.
Implement marketing strategies: Implement strategies that aim to promote a specific product or service, using the developed marketing strategies.
Ensure customer focus: Attitude that puts customers at the centre of the business in all cases.
Ensure compliance with legal requirements: Guarantee compliance with established and applicable standards and legal requirements such as specifications, policies, standards or law for the goal that organisations aspire to achieve in their efforts.
Maintain relationship with customers: Build a lasting and meaningful relationship with customers in order to ensure satisfaction and fidelity by providing accurate and friendly advice and support, by delivering quality products and services and by supplying after-sales information and service.
Implement customer follow-up: Implement strategies that ensures post-sale follow up of customer satisfaction or loyalty regarding one’s product or service.
Prospect new customers: Initiate activities in order to attract new and interesting customers. Ask for recommendations and references, find places where potential customers can be located.
Record customers’ personal data: Gather and record customers’ personal data into the system; obtain all signatures and documents required for rental.
Contact customers: Contact customers by telephone in order to respond to inquiries or to notify them of claim investigation results or any planned adjustments.
Keep records of customer interaction: Recording details of inquiries, comments and complaints received from customers, as well as actions to be taken.
Use customer relationship management software: Use specialised software to manage company’s interactions with current and future customers. Organise, automate and synchronise sales, marketing, customer service, and technical support, to increase targeted sales.
Produce sales reports: Maintain records of calls made and products sold over a given time frame, including data regarding sales volumes, number of new accounts contacted and the costs involved.
Implement sales strategies: Carry out the plan to gain competitive advantage on the market by positioning the company’s brand or product and by targeting the right audience to sell this brand or product to.
Apply technical communication skills: Explain technical details to non-technical customers, stakeholders, or any other interested parties in a clear and concise manner.
Respond to customers’ inquiries: Answer customers’ questions about itineraries, rates and reservations in person, by mail, by e-mail and on the phone.
Supervise sales activities: Monitor and oversee the activities related to the ongoing sales in the shop to ensure that sales goals are met, assess areas for improvement, and identify or solve problems that customers could encounter.
Have computer literacy: Utilise computers, IT equipment and modern day technology in an efficient way.
Demonstrate products’ features: Demonstrate how to use a product in a correct and safe manner, provide customers with information on the product’s main features and benefits, explain operation, correct use and maintenance. Persuade potential customers to purchase items.
Keep records on sales: Keep records of the activities of the sales of products and services, tracking which products and services were sold when and maintaining customer records, in order to facilitate improvements in the sales department.
