Description
The techniques used to persuade customers to purchase a product or a service.
Alternative labels
sales promoting techniques
sales promotion technique
a sales promotion technique
sales promotion approaches
sales promotion performance
sales promotion methods
sales promotion skills
Skill type
knowledge
Skill reusability level
sector-specific
Relationships with occupations
Essential knowledge
Sales promotion techniques is an essential knowledge of the following occupations:
Promotions demonstrator: Promotions demonstrators proactively seek out and engage with new potential clients. They provide product specific advice and demonstrate promotional goods or services.
Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Technical sales representative in agricultural machinery and equipment: Technical sales representatives in agricultural machinery and equipment act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in hardware, plumbing and heating equipment: Technical sales representatives in hardware, plumbing and heating equipment act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in mining and construction machinery: Technical sales representatives in mining and construction machinery act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in electronic and telecommunications equipment: Technical sales representatives in electronic and telecommunications equipment act for a business to sell its merchandise while providing technical insight for customers.
Insurance broker: Insurance brokers promote, sell and provide advice on various insurance policies such as life insurance, health insurance, accident insurance and fire insurance to individuals and organisations. They also work as intermediaries between individuals or organisations and insurance companies, and negotiate the best insurance policies for their clients, arranging insurance cover where needed. Insurance brokers engage with new prospective clients, provide them with quotes for their policy needs, assist them in the signing of new insurance contracts and propose specific solutions to their specific problems.
Technical sales representative in machinery and industrial equipment: Technical sales representatives in machinery and industrial equipment act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in chemical products: Technical sales representatives in chemical products act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative: Technical sales representatives act for a business to sell its merchandise while providing technical insight for customers.
Technical sales representative in the textile machinery industry: Technical sales representatives in the textile machinery industry act for a business to sell its merchandise while providing technical insight for customers.
Malt master: Malt masters evaluate and grade different malts on a sensory basis for brewing purposes. They assess the look, the smell, and the taste of raw materials and unfinished products in order to maintain the consistency of products. They use their knowledge to prepare mixtures as part of product development.
Technical sales representative in office machinery and equipment: Technical sales representatives in office machinery and equipment act for a business to sell its merchandise while providing technical insight for customers.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.
Optional knowledge
Sales promotion techniques is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Stringed musical instrument maker: Stringed musical instrument makers create and assemble parts to create stringed instruments according to specified instructions or diagrams. They sand wood, measure and attach strings, test quality of strings and inspect the finished instrument.
Shop assistant: Shop assistants work in shops where they perform assistance duties. The help shopkeepers in their daily work such as ordering and refilling of goods and stock, providing general advice to customers, selling products and maintaining the shop.
Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Cashier: Cashiers operate the cash register, receive payments from customers, issue receipts and return change due.
Electricity sales representative: Electricity sales representatives assess clients’ energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation’s services, and negotiate terms of sale with clients.
Economist: Economists perform research and develop theories in the field of economics, whether for microeconomic or macroeconomic analysis. They study trends, analyse statistical data, and to some extent work with economic mathematical models in order to advise companies, governments, and related institutions. They advise on product feasibility, trend forecasts, emerging markets, tax policies, and consumer trends.
Business and marketing vocational teacher: Business and marketing vocational teachers instruct students in their specialised field of study, sales and marketing, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a sales and marketing-related profession. Business and marketing vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of sales and marketing through assignments, tests and examinations.
Hawker: Hawkers sell goods and services on established routes, street and market locations.
Membranophone musical instruments maker: Membranophone musical instruments makers create and assemble parts to make membranophone instruments to specified instructions or diagrams. They stretch and attach the membrane to the frame of the instrument, test the quality and inspect the finished instrument.
Keyboard musical instrument maker: Keyboard musical instrument makers create and assemble parts to create keyboard instruments according to specified instructions or diagrams. They sand wood, tune, test and inspect the finished instrument.
Talent agent: Talent agents represent artists, authors, performers and athletes. They promote their clients in order to attract prospective employers. Talent agents set up public appearances, auditions and performances. They take care of contract negotiations.
Energy consultant: Energy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy consumption and carbon footprint by using energy efficient products and methods.
Idiophone musical instruments maker: Idiophone musical instruments makers create and assemble parts to make idiophone instruments to specified instructions or diagrams. They shape, drill, sand and string the parts that are mostly made out of glass, metal, ceramics or wood, clean, test the quality and inspect the finished instrument.
Electronic musical instrument maker: Electronic musical instrument makers create and assemble parts to make electronic instruments according to specified instructions or diagrams. They install and test electric pick-ups, clean and inspect the finished instrument.
Solar energy sales consultant: Solar energy sales consultants provide advice on solar energy for domestic or industrial purposes, and aim to promote the use of solar energy as an alternative and more sustainable source of energy. They communicate with prospective clients, and attend networking events, to ensure increased sales of solar energy products.
References
- Sales promotion techniques – ESCO