Promotion assistant


Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.

Other titles

The following job titles also refer to promotion assistant:

assistant promoter
promotions assistant
promotional assistant
marketing promotion assistant
events and promotion assistant

Minimum qualifications

Associate’s degree is generally required to work as promotion assistant. However, this requirement may differ in some countries.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Promotion assistant is a Skill level 4 occupation.

Promotion assistant career path

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These occupations, although different, require a lot of knowledge and skills similar to promotion assistant.

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Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of promotion assistant.

  • Advertising techniques: The communication strategies intended to persuade or encourage an audience, and the different media used to achieve this goal.
  • Communication principles: The set of commonly shared principles in regards with communication such as active listening, establish rapport, adjusting the register, and respecting the intervention of others.

Essential skills and competences

These skills are necessary for the role of promotion assistant.

  • Perform business research: Search and collect information relevant for the development of businesses in different fields ranging from legal, accounting, and finance, up to commercial matters.
  • Assist in the practical actions for developing marketing campaigns: Provide assistance and support in all the efforts and actions required to implement a marketing campaign such as contacting advertisers, preparing briefings, setting up meetings, and shopping around for suppliers.
  • Help coordinate promotional activities: Help establish a schedule for promotional activities. Define the content of promotional activities. Select resource person or people to delegate and share relevant information with them. Prepare the necessary material.
  • Support managers: Provide support and solutions to managers and directors in regards with their business needs and requests for the running of a business or the daily operations of a business unit.
  • Perform office routine activities: Program, prepare, and perform activities required to be performed everyday in offices such as mailing, receiving supplies, updating managers and employees, and keeping operations running smoothly.
  • Perform clerical duties: Perform administrative tasks such as filing, typing up reports and maintaining mail correspondence.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of promotion assistant. However, mastering this knowledge allows you to have more opportunities for career development.

  • Sales promotion techniques: The techniques used to persuade customers to purchase a product or a service.
  • Graphic design: The techniques to create a visual representation of ideas and messages.
  • Motion graphics: The techniques and software for creating the illusion of motion such as keyframing, Adobe After Effects, and Nuke.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of promotion assistant. However, mastering these skills and competences allows you to have more opportunities for career development.

  • Operate a camera: Capture moving images with a camera. Operate the camera skilfully and safely to obtain high quality material.
  • Coordinate events: Lead events by managing budget, logistics, event support, security, emergency plans and follow up.
  • Manage budgets: Plan, monitor and report on the budget.
  • Meet expectations of target audience: Research the needs and expectations of the target audience to ensure the program’s theme meets both.
  • Perform video editing: Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.
  • Develop promotional tools: Generate promotional material and collaborate in the production of promotional text, videos, photos, etc. Keep previous promotional material organised.
  • Ensure equipment availability: Ensure that the necessary equipment is provided, ready and available for use before start of procedures.
  • Create advertisements: Use your creativity to draft advertiments. Keep in mind the costumer’s requirements, target audience, media and marketing objectives.
  • Manage the handling of promotional materials: Plan and prepare the production of promotional materials with third parties by contacting printing companies, agreeing on logistics and delivery, and making sure that deadlines are met.
  • Keep promotions records: Keep records on sales information and distribution of materials. File reports on customer reactions to their employers’ products and promotions; present these reports to their managers.
  • Liaise with distribution channel managers: Liaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.

ISCO group and title

2431 – Advertising and marketing professionals

  1. Promotion assistant – ESCO
Last updated on December 9, 2023