Description
Research the needs and expectations of the target audience to ensure the program’s theme meets both.
Alternative labels
meet expectations of target audiences
fulfil expectations of target audience
satisfy expectations of target audience
meet expectation of target audience
live up to expectations of target audience
meeting expectations of target audience
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Meet expectations of target audience is an essential skill of the following occupations:
Presenter: Presenters host broadcast productions. They are the face or voice of these programs and make announcements on different platforms such as radio, television, theatres or other establishments. They ensure that their audience is entertained and introduce the artists or persons being interviewed.
Advertising media buyer: Advertising media buyers purchase, on behalf of their clients, advertising space in the print, broadcast and online media. They analyse the effectiveness and appropriateness of the different channels depending on the good or service providing advice for the decision-making. They try to negotiate the best price, without compromising the quality of the advertisements. They support the development and implementation of marketing and advertising plans in the communications part through the most suited media outlet.
Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.
Advertising media planner: Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketing strategy. They assess the potential and response rate that different communication channels might have on the transmission of a message related to a product, company, or brand.
Creative director: Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Optional skill
Meet expectations of target audience is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Graphic designer: Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.
References