Description
Research the needs and expectations of the target audience to ensure the program's theme meets both.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 4 occupations
- Optional in 3 occupations
- Total: 7 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- PresenterPresenters host broadcast productions. They are the face or voice of these programs and make announcements on different platforms such as radio, television, theatres or other estab…
- Advertising copywriterAdvertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work clos…
- Advertising media plannerAdvertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…
- Creative directorCreative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the des…
Optional for
- Promotion assistantPromotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by manag…
- Graphic designerGraphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such a…
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…