Create advertisements

Description

Use your creativity to draft advertiments. Keep in mind the costumer’s requirements, target audience, media and marketing objectives.

Alternative labels

create ads
come up with advertisements
develop advertisements
creating advertisements
design advertisements

Skill type

skill/competence

Skill reusability level

sector-specific

Relationships with occupations

Essential skill

Create advertisements is an essential skill of the following occupations:

Advertising copywriter: Advertising copywriters are responsible for the written or verbal design of advertisements and commercials. They write slogans, catchphrases, etc. Advertising copywriters work closely together with advertising artists.

Optional skill

Create advertisements is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Advertising assistant: Advertising assistants provide support in all the operations carried out in advertising departments or advertising agencies. They ensure that administrative activities are handle and sort out. They communicate with the staff of the advertisement department and with external clients. Moreover, they have understanding of the operations in advertising as to assist with the pragmatic implementation of plans and tasks carried out by managers and consultants and for being involved in creating content for use both on-line or in print.
Graphic designer: Graphic designers create text and images to communicate ideas. They make visual concepts by hand or using computer software, intended for publishing in paper or online media such as advertisements, websites, and magazines.
Creative director: Creative directors manage the team that is responsible for the creation of advertisements and commercials. They oversee the whole creation process. Creative directors pitch the designs of their team to the client.
Advertising specialist: Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more general strategic approach. They combine knowledge of marketing, budgets, and psychology with a creative mind to develop advertising campaigns. They propose alternatives to clients that promote their organisations, products, or projects.

 


 

References

  1. Create advertisements – ESCO

 

Last updated on September 20, 2022