Outdoor advertising


Types and characteristics of advertising performed in the public domain such as on street furniture, public transportation vehicles, stations and airports and on billboards.

Alternative labels

OOH advertising
outdoor ads
outdoor media
out-of-home media
OOH media
advertising outdoor
Out-of-Home advertising

Skill type


Skill reusability level


Relationships with occupations

Essential knowledge

Outdoor advertising is an essential knowledge of the following occupations:

Advertising installer: Advertising installers attach posters and other advertisement materials on buildings, buses and underground transport and in other public places such as shopping malls, in order to attract the attention of passersby. They use equipment to climb buildings and reach higher places, following health and safety regulations and procedures.

Optional knowledge

Outdoor advertising is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.




  1. Outdoor advertising – ESCO


Last updated on September 20, 2022