Liaise with distribution channel managers

Description

Liaise with managers in distribution points in order to plan and agree with them promotional events aimed at promoting the brands and products that those distribution channels sell.

Alternative labels

liaise with distribution channel manager
liaising with distribution channel managers
cooperate with distribution channel managers
liaise managers for distribution channel
work together with distribution channel managers
collaborate with distribution channel managers

Skill type

skill/competence

Skill reusability level

cross-sector

Relationships with occupations

Essential skill

Liaise with distribution channel managers is an essential skill of the following occupations:

Promotion manager: Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) advertising material, and conventional advertising efforts in order to raise awareness of a specific promotion.

Optional skill

Liaise with distribution channel managers is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Promotion assistant: Promotion assistants provide support in the implementation of programs and promotional efforts in points-of-sale. They research and administer all the information required by managers to decide whether promotional programs are required. If so, they support in getting of materials and resources for the promotional action.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

 


 

References

  1. Liaise with distribution channel managers – ESCO

 

Last updated on September 20, 2022