Channel marketing

The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.

channel advertising
marketing a channel
channel promotion
channel placing
marketing channels
market a channel

knowledge

cross-sector

Channel marketing is an essential knowledge of the following occupations:

Online sales channel manager: Online sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
ICT account manager: ICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications or ICT services. They also identify opportunities and manage sourcing and delivery of products to customers. They achieve sales targets and maintain profitability.
Category manager: Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.
Product and services manager: Product and services managers are in charge of defining the content and structure of a catalogue or portfolio within a company.

Channel marketing is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Movie distributor: Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and on other media.
Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Sales processor: Sales processors handle sales, select channels of delivery, execute orders and inform clients about dispatching and procedures. They communicate with clients in order to address missing information and/or additional details.
Business and marketing vocational teacher: Business and marketing vocational teachers instruct students in their specialised field of study, sales and marketing, which is predominantly practical in nature. They provide theoretical instruction in service of the practical skills and techniques the students must subsequently master for a sales and marketing-related profession. Business and marketing vocational teachers monitor the students’ progress, assist individually when necessary, and evaluate their knowledge and performance on the subject of sales and marketing through assignments, tests and examinations.

References

1. Channel marketing – ESCO