Description
Carry out the plan to gain competitive advantage on the market by positioning the company's brand or product and by targeting the right audience to sell this brand or product to.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 35 occupations
- Optional in 30 occupations
- Total: 65 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Hospitality revenue managerHospitality revenue managers maximise revenue generated from facilities such as hotels,  holiday resorts and camping grounds by analysing trends and competition. They assist establ…
- Commercial sales representativeCommercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations. Duties The duties of a commercial s…
- Commercial art gallery managerCommercial art gallery managers use artistic awareness, business acumen and interpersonal skills to ensure the smooth daily running of an art gallery Duties As a general rule, comm…
- Technical sales representative in agricultural machinery and equipmentTechnical sales representatives in agricultural machinery and equipment act for a business to sell its merchandise while providing technical insight for customers. Other titles The…
- Online marketerOnline marketers play a crucial role in today's digital landscape, where businesses strive to establish and expand their online presence. These professionals leverage various digit…
- ChocolatierChocolatiers make confectionery products with chocolate. They perform activities such as examination, feeling, and tasting of ground chocolate paste. Such analysis leads them to as…
- Trade regional managerTrade regional managers are responsible for activities and staff in an assigned region for a specific chain of stores. Other titles The following job titles also refer to trade…
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Hospitality entertainment managerHospitality entertainment managers are in charge of managing the team which creates entertainment activities for the guests of a hospitality establishment. Excludes people performi…
- Technical sales representative in hardware, plumbing and heating equipmentTechnical sales representatives in hardware, plumbing and heating equipment act for a business to sell its merchandise while providing technical insight for customers. Other titles…
- Technical sales representative in mining and construction machineryTechnical sales representatives in mining and construction machinery act for a business to sell its merchandise while providing technical insight for customers. Other titles The fo…
- Accommodation managerAccommodation managers are in charge of managing the operations and overseeing the strategy for a hospitality establishment. They manage human resources, finances, marketing and op…
- EBusiness managereBusiness managers create and execute a company's electronic strategy plan for selling products and services online. They also improve data integrity, placement of online tools and…
- Camping ground managerCamping ground managers plan, direct, or coordinate all campsite facilities and manages employees. Other titles The following job titles also refer to camping ground manager: campg…
- Tourism product managerTourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes. Other titles The following job…
- Technical sales representative in electronic and telecommunications equipmentTechnical sales representatives in electronic and telecommunications equipment act for a business to sell its merchandise while providing technical insight for customers. Other tit…
- Travel agentTravel agents design and market travel programme itineraries for potential travellers or visitors. Duties The duties of a travel agent include, but are not limited to: Arranging le…
- Department store managerDepartment store managers organise and control the operations and staff of establishments which provide retail services. Other titles The following job titles also refer to departm…
- Hospitality establishment receptionistHospitality establishment receptionists provide first point of contact and assistance to the guests of a hospitality establishment. They are also responsible for taking bookings, p…
- Sales engineerSales engineers provide technical customisation of products based on customers requests and needs (mainly heavy duty), such as building equipment. They take care of business to bus…
- ICT account managerICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications, or ICT services. They also identify opportunities…
- Travel agency managerTravel agency managers are in charge of managing employees and activities of a travel agency. They organise, advertise and sell tourist offers and travel deals for specific regions…
- Railway passenger service agentRailway passenger service agents spend time with railway station customers, answer their questions and react quickly and safely to unexpected situations. They provide information, …
- After-sales service technicianAn After-Sales Service Technician is responsible for providing technical support and service to customers who have purchased products, ensuring they function correctly and meet the…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- Retail department managerRetail department managers are responsible for activities and staff in a section in a store. Other titles The following job titles also refer to retail department manager: general …
- Technical sales representative in machinery and industrial equipmentTechnical sales representatives in machinery and industrial equipment act for a business to sell its merchandise while providing technical insight for customers. Other titles The f…
- Technical sales representative in chemical productsTechnical sales representatives in chemical products act for a business to sell its merchandise while providing technical insight for customers. Other titles The following job titl…
- Retail entrepreneurRetail entrepreneurs organise business processes and concepts in his/her personally owned business. Duties The duties of a retail entrepreneur include, but are nit limited to: Mana…
- Technical sales representativeA Technical Sales Representative is a specialized sales professional who focuses on selling complex technical products and services. They possess a deep understanding of the techni…
- Technical sales representative in the textile machinery industryTechnical sales representatives in the textile machinery industry act for a business to sell its merchandise while providing technical insight for customers. Other titles The follo…
- Malt masterMalt masters evaluate and grade different malts on a sensory basis for brewing purposes. They assess the look, the smell, and the taste of raw materials and unfinished products…
- Brand managerBrand managers are strategic professionals responsible for shaping and maintaining a brand's identity. They play a crucial role in developing brand strategies, overseeing marketing…
- Technical sales representative in office machinery and equipmentTechnical sales representatives in office machinery and equipment act for a business to sell its merchandise while providing technical insight for customers. Other titles The follo…
- Advertising sales agentAdvertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales. Duties Adve…
Optional for
- Domestic energy assessorDomestic energy assessors advise individuals on energy supply for their homes. They assess the individual's needs and recommend the appropriate source of energy and supplier, attem…
- Hotel conciergeHotel concierges provide information to customers, assist guests with various tasks such as making restaurant reservations, recommending entertainment highlights, booking transport…
- ButcherButchers order, inspect and buy meat to prepare it and sell it as consumable meat products. They perform activities such as cutting, trimming, boning, tying, and grinding beef, por…
- Hotel porterHotel porters welcome guests to accommodation facilities, help them carry their luggage, answer their questions and provide services such as occasional cleaning. Duties Hotel porte…
- Farm managerFarm managers plan and organise the daily operations, resourcing and business management of animal producing farms. Duties The duties of a farm manager include, but are not limited…
- Halal butcherHalal butchers order, inspect and buy meat to prepare it and sell it as consumable meat products in accordance with Islamic practices. They perform activities such as cutting, trim…
- OenologistAn Oenologist (also spelled enologist) is a wine scientist or expert who specializes in the study, production, and quality control of wine. Oenologists oversee the technical and sc…
- Electricity sales representativeElectricity sales representatives assess clients' energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation's services, …
- Steward/stewardessStewards/stewardesses perform food and beverage service activities on all land, sea and air travel services. Other titles The following job titles also refer to steward/stewardess:…
- Sales support assistantSales support assistants perform a variety of general sales support tasks, such as supporting the development of sales plans, managing clerical activities of sales efforts, verifyi…
- Garage managerGarage managers oversee the work of road vehicle mechanics and administrative personnel. They organise the daily work and deal with clients. Other titles The following job titles a…
- Ship steward/ship stewardessShip stewards and ship stewardesses work on board the vessel to provide services to passengers such as serving meals, housekeeping, welcoming passengers and explaining safety proce…
- Night auditorNight auditors oversee night customer care in hospitality establishment and perform a wide variety of activities from front desk to bookkeeping. Duties The duties of a night audito…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Tourist animatorTourist animators develop and organise entertainment activities for guests of a hospitality establishment. They set up and coordinate activities to entertain customers. Duties Here…
- Camping ground operativeCamping ground operatives perform customer care in a campsite facility and other operational work. Other titles The following job titles also refer to camping ground operative: cam…
- Airport operations officerAirport operations officers perform supervisory and administrative work monitoring operational activities on an assigned shift at a large airport. They ensure the safe take-off and…
- Customer experience managerCustomer experience managers monitor customer experiences by creating, evaluating, and improving customer interaction in the hospitality, recreation, or entertainment industry. The…
- Shop managerShop managers are responsible for activities and staff in specialised shops. Includes people performing activities which are tipically responsibility of the sellers. Other titles T…
- Tour operator representativeTour operator representatives act on behalf of the tour operator to give practical information, provide assistance, handle services and sell excursions to tourists while at their d…
- Supermarket managerSupermarket managers are responsible for activities and staff in a supermarket. Other titles The following job titles also refer to supermarket manager: discount supermarket manage…
- Service managerService managers are responsible for the supervision and coordination of the provision of different professional and technical services to customers. They ensure a smooth interacti…
- OptometristOptometrists examine and test eyes to identify abnormalities, visual problems, or diseases. They prescribe and fit lenses such as spectacles and contacts, and offer advice on visua…
- Timber traderTimber traders assess the quality, quantity and market value of timber and timber products for trade. They organise the selling process of new timber and purchase stocks of timber.…
- Energy consultantEnergy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy con…
- Hotel butlerHotel butlers provide personalised services to guests in high level hospitality establishment. They manage the housekeeping staff to ensure clean interiors and excellent customer s…
- Train attendantTrain attendants work on trains to provide services to passengers such as welcoming passengers, answering their questions and serving meals. Duties Train attendants typically do th…
- Airport directorAirport directors oversee a group of managers who lead or supervise a particular area of the airport, programme or a project. Other titles The following job titles also refer…
- Solar energy sales consultantA Solar Energy Sales Consultant is a professional who specializes in promoting and selling solar energy systems to residential, commercial, and industrial clients. They play a cruc…
- Renewable energy sales representativeRenewable energy sales representatives assess clients' energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the…
Related skills
Last updated on February 19, 2026



