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Career Guidance Knowledge business, administration and law K041 - business and administration K0414 - marketing and advertising Channel marketing
Description
The strategies and practices, including channel sales, that involve distributing products directly and indirectly through partners in order to bring the products to the end consumer.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 6 occupations
- Optional in 3 occupations
- Total: 9 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Online sales channel managerOnline sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- ICT account managerICT account managers build business relationships with customers to facilitate the sale of hardware, software, telecommunications, or ICT services. They also identify opportunities…
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
- Brand managerBrand managers are strategic professionals responsible for shaping and maintaining a brand's identity. They play a crucial role in developing brand strategies, overseeing marketing…
- Product and services managerA Product and Services Manager is a versatile professional who oversees developing, managing, and optimizing a company's product and service offerings. This role involves strategic…
Optional for
- Movie distributorMovie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and…
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- Sales processorSales processors handle sales, select channels of delivery, execute orders and inform clients about dispatching and procedures. They communicate with clients in order to address mi…
Related skills
- Perform market research
- Sales strategies
- Apply social media marketing
- Apply strategic thinking
- Content marketing strategy
- Implement sales strategies
- Use different communication channels
- Sales argumentation
- Implement marketing strategies
- Perform multiple tasks at the same time
- Manage budgets
- Maintain relationship with suppliers
Last updated on February 19, 2026
