Market entry planning


The processes contained in the pursuit of entering a new market such as researching the market, segmentation, defining the target groups, and developing a viable financial business model to approach the market.

Alternative labels

market entry plans
planning of market entry
market entry plan
market entry scheme, market entry strategy

Skill type


Skill reusability level


Relationships with occupations

Essential knowledge

Market entry planning is an essential knowledge of the following occupations:

Optional knowledge

Market entry planning is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Branch manager: Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the headquarters, and depending on the structure of the company, they aim to implement the strategy of the company while adapting it to the market where the branch operates. They envision management of employees, communications, marketing efforts, and follow up to results and objectives.
Business manager: Business managers are responsible for setting the objectives of the business unit of a company, creating a plan for the operations, and facilitating the achievement of the objectives and implementation of the plan together with employees of the segment and stakeholders. They keep an overview of the business, understand detailed information of the business unit and support the department, and make decisions based on the information at hand.
Department manager: Department managers are responsible for the operations of a certain division or department of a company. They ensure objectives and goals are reached and manage employees.
Business developer:
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company’s products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.




  1. Market entry planning – ESCO


Last updated on September 20, 2022