Market analysis

The field of market analysis and research and its particular research methods.

analysis of the market
marketing analysis
market research
market studies

knowledge

cross-sector

Market analysis is an essential knowledge of the following occupations:

Chief marketing officer: Chief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities across units or geographical areas. They make sure that different activities aimed at creating awareness of products are profitable for the company. They take decisions and prepare reports on marketing projects and the costs they entail.
Renewable energy consultant: Renewable energy consultants advise clients on the advantages and disadvantages of different renewable energy sources. They conduct surveys and interviews to research demand of and opinions on renewable energy, and strive to advise clients on the most advantageous source of renewable energy for their purpose.
Energy trader: Energy traders sell or buy shares of energy, sometimes from different sources. They analyse the energy market and investigate trends in prices to decide when to buy or sell shares and ensure the most profit. They make calculations, and write reports on energy trades procedures, and make predictions on the development of the market.
Competition policy officer: Competition policy officers manage the development of regional and national competition policies and law, in order to regulate competition and competitive practices, to encourage open and transparent trade practices and to protect consumers and businesses.
Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Marketeer: Marketing consultants advise companies in the development of marketing strategies for specific purposes. They can advise and develop strategies for the entry of a brand in the market, for the re-launch of a product, for the introduction of a new product, or for the positioning of a commercial image. They perform previous studies of the position of the company and perception of customers in order to define the marketing approach.
Economic adviser: Economic advisers research economic developments and advise on economic problems. They forecast trends and behaviour in economics, and advise on finance, trade, fiscal and other related matters. They advise companies and organisations on techniques to gain economic profit.
Tourism product manager: Tourism product managers analyse the market, research potential offers, develop products, plan and organise the distribution and marketing processes.
Occupational analyst: Occupational analysts collect and analyse occupational information within one field or company in order to make recommendations for reducing costs and general business improvements. They provide technical assistance to employers in dealing with problematic staff recruitment and development and with staff restructuring. Occupational analysts study and write job descriptions and prepare occupational classification systems.
Broadcasting programme director: Broadcasting programme directors make the programme schedule. They decide how much broadcast time a programme gets and when it is aired, based on a few factors like, ratings, viewer demographics, etc.
Chief information officer: Chief information officers define and implement the ICT strategy and governance. They determine necessary resources for the ICT strategy implementation, anticipate ICT market evolutions and company business needs. They contribute to the development of the organisation’s strategic plan and ensure that the ICT infrastructure supports the organisation’s overall operations and priorities.
Publications coordinator: Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
Business developer:
Business developers strive to improve the market share of companies in the market. They perform strategic analyses of the core advantages that a company’s products or services have to offer, they cooperate in the development of marketing campaigns for lead generation and support on sales efforts.
Trade development officer: Trade development officers develop and implement trade policies both internally and in international import and export relations. They analyse the domestic and foreign markets in order to promote and establish business operations, and ensure trade proceedings are compliant with legislation and businesses are protected from distortions.
Patent engineer: Patent engineers advise companies on different aspects of intellectual property law. They analyse inventions, and research their economic potential. They check if  patent rights have already been given out for an invention and ensure that these rights have not been affected or violated.

Market analysis is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.

Housing policy officer: Housing policy officers research, analyse and develop housing policies which enable affordable and adequate housing for all. They implement these policies to improve the housing situation of the population by measures such as building affordable housing, supporting people to buy real estate and improving conditions in existing housing. Housing policy officers work closely with partners, external organisations or other stakeholders and provide them with regular updates.
Recruitment consultant: Recruitment consultants provide the suitable candidates to employers according to the specific job profile requested. They perform testing and interviewing with job seekers, shortlist few candidates to present to the employers and match candidates to appropriate jobs. Recruitment consultants maintain relationships with employers to offer their services on a more long-term basis.
Economics lecturer: Economics lecturers are subject professors, assistant professors, teachers, lectures, assistant lecturers, mentors who instruct students in their own specialised field of study, economics. They develop curriculum, prepare classes (lectures, practical classes, seminars, trainings etc.), monitor learning outcomes, supervise student study path. They conduct academic research in their field of economics and present their findings at the conferences and in publications. They are involved in some university management functions.
Cosmetic chemist: Cosmetic chemists develop formulas in order to create and test new cosmetic products and improve existing cosmetic products such as perfumes and fragrances, lipstick, waterproof lotions and makeup, hair dye, soaps and detergents with special properties, topical medicines or health supplements.
Publishing rights manager: Publishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc.
Economist: Economists perform research and develop theories in the field of economics, whether for microeconomic or macroeconomic analysis. They study trends, analyse statistical data, and to some extent work with economic mathematical models in order to advise companies, governments, and related institutions. They advise on product feasibility, trend forecasts, emerging markets, tax policies, and consumer trends.
Economic development coordinator: Economic development coordinators outline and implement policies for the improvement of a community’s, government’s or institution’s economic growth and stability. They research economic trends and coordinate cooperation between institutions working in economic development. They analyse potential economic risks and conflicts and develop plans to resolve them. Economic development coordinators advise on the economic sustainability of institutions and economic growth.
Policy officer: Policy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They evaluate effects of existing policies and report findings to the government and members of the public. Policy officers work closely with partners, external organisations or other stakeholders and provide them with regular updates.
Energy consultant: Energy consultants advise clients on the advantages and disadvantages of different energy sources. They help clients to understand energy tariffs and try to reduce their energy consumption and carbon footprint by using energy efficient products and methods.
Employment and vocational integration consultant: Employment and vocational integration consultants offer assistance to unemployed individuals in finding jobs or vocational training opportunities, according to their educational or professional background and experience.They advise them on how to market their skills in the job-hunting process. Employment and vocational integration consultants help job-seekers write CVs and cover letters, prepare for a job interview and indicate where to search for new job or training opportunities.
Insurance underwriter: Insurance underwriters assess business risks and liability policies and make decisions about commercial property. They inspect the conditions of businesses’ properties, analyse inspection policies, assist with real estate and rent issues, prepare loan contracts and handle commercial risks in order to align them with business practices. Insurance underwriters analyse various information from prospective customers in order to assess the likelihood that they will report a claim. They work to minimise risk for the insurance company and make sure that the insurance premium aligns with the associated risks. They can be specialists in life insurance, health insurance, reinsurance, commercial insurance, mortgage insurance.

References

1. Market analysis – ESCO