Apply social media marketing

Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.

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skill/competence

cross-sector

Apply social media marketing is an essential skill of the following occupations:

Search engine optimisation expert: Search engine optimisation experts increase the ranking of a company’s web pages with regard to target queries in a search engine. They create and launch SEO campaigns and identify areas of improvement. Search engine optimisation experts may conduct pay per click (PPC) campaigns.
Online community manager: Online community managers provide and maintain an interactive environment facilitated by applications such as social media, forums and wikis. They maintain the relations between different digital communities.
Online sales channel manager: Online sales channel managers define the sales programme for e-commerces such as goods sold via e-mail, internet and social media. They also assist in planning the of the online sales strategy and identifying marketing opportunities. Online sales channel managers also analyse competitor sites, review the site performance and analytics.
Online marketer: Online marketers use e-mail, internet and social media in order to market goods and brands.

Network marketer: Network marketers apply various marketing strategies, including ​network marketing strategies to sell products and convince new people to also join in and start selling these products. They use personal relations to attract customers and sell various types of products.
Publications coordinator: Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for institutions and businesses. They supervise the publishing teams and make sure the publications reach their target audience.
Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.

Apply social media marketing is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Recruitment consultant: Recruitment consultants provide the suitable candidates to employers according to the specific job profile requested. They perform testing and interviewing with job seekers, shortlist few candidates to present to the employers and match candidates to appropriate jobs. Recruitment consultants maintain relationships with employers to offer their services on a more long-term basis.
Commercial sales representative: Commercial sales representatives represent a company in selling and providing information on goods and services to businesses and organisations.
Movie distributor: Movie distributors are responsible for the coordination of the distribution of motion pictures and television series. They also oversee the sale of these movies on DVD, Blu ray and on other media.
Marketing assistant: Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports in relation to the marketing operations needed by other departments, especially account and financial divisions. They ensure that resources needed by the managers to perform their job are in place.
 
Vlogger: Vloggers make online videos to talk about a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Vloggers post these videos online on social media or streaming platforms, often accompanied with written text. They also interact with their viewers via comments.
Librarian: Librarians manage libraries and perform related library services. They manage, collect and develop information resources. They make information available, accessible and discoverable to any kind of user.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
Tourist information officer: Tourist information officers provide information and advice to travellers about local attractions, events, travelling and accommodation.
Medical sales representative: Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.
Blogger: Bloggers write online articles on a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Bloggers also interact with their readers via comments.
3D modeller: 3D modellers design 3D models of objects, virtual environments, layouts, characters, and 3D virtual animated agents.
Human resources officer: Human resources officers develop and implement strategies that help their employers select and retain appropriately qualified staff within that business sector. They recruit staff, prepare job advertisements, interview and short-list people, negotiate with employment agencies, and set up working conditions. Human resources officers also administer the payroll, review salaries and advise on remuneration benefits and employment law. They arrange for training opportunities to enhance employees’ performance.
Book publisher: Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
Employment and vocational integration consultant: Employment and vocational integration consultants offer assistance to unemployed individuals in finding jobs or vocational training opportunities, according to their educational or professional background and experience.They advise them on how to market their skills in the job-hunting process. Employment and vocational integration consultants help job-seekers write CVs and cover letters, prepare for a job interview and indicate where to search for new job or training opportunities.
Advertising sales agent: Advertising sales agents sell advertising space and media time to businesses and individuals. They make sales pitches to potential clients and follow up on after-sales.

References

1. Apply social media marketing – ESCO