Blogger

Description

Bloggers write online articles on a wide range of subjects such as politics, fashion, economics and sports. They can relate objective facts, but often they also give their opinion on the related topic. Bloggers also interact with their readers via comments.

Other titles

The following job titles also refer to blogger:

on-line content writer
vegan food blogger
lifestyle blogger
health blogger
blog content writer
blog writer
fashion blogger
food blogger
drinks blogger
sports blogger
travel blogger
head blogger

Minimum qualifications

No formal educational credential is generally required to work as blogger. However, this requirement may differ in some countries.

ISCO skill level

ISCO skill level is defined as a function of the complexity and range of tasks and duties to be performed in an occupation. It is measured on a scale from 1 to 4, with 1 the lowest level and 4 the highest, by considering:

  • the nature of the work performed in an occupation in relation to the characteristic tasks and duties
  • the level of formal education required for competent performance of the tasks and duties involved and
  • the amount of informal on-the-job training and/or previous experience in a related occupation required for competent performance of these tasks and duties.

Blogger is a Skill level 4 occupation.

Blogger career path

Similar occupations

These occupations, although different, require a lot of knowledge and skills similar to blogger.

vlogger
crime journalist
sports journalist
columnist
political journalist

Long term prospects

These occupations require some skills and knowledge of blogger. They also require other skills and knowledge, but at a higher ISCO skill level, meaning these occupations are accessible from a position of blogger with a significant experience and/or extensive training.

Essential knowledge and skills

Essential knowledge

This knowledge should be acquired through learning to fulfill the role of blogger.

Social media management: The planning, development, and implementation of strategies aimed at managing social media platforms, the publications, the social media management tools, and the image of organisations in them.
Writing techniques: The different techniques to write a story such as the descriptive, persuasive, first person and other techniques.
Ict software specifications: The characteristics, use and operations of various software products such as computer programmes and application software.
Online moderation techniques: The strategies and methods used to interact online and moderate online users and groups.
Copyright legislation: Legislation describing the protection of the rights of original authors over their work, and how others can use it.

Essential skills and competences

These skills are necessary for the role of blogger.

Create online news content: Create and upload news content for e.g. websites, blogs and social media.
Study topics: Carry out effective research on relevant topics to be able to produce summary information appropriate to different audiences. The research may involve looking at books, journals, the internet, and/or verbal discussions with knowledgeable persons.
Evaluate writings in response to feedback: Edit and adapt work in response to comments from peers and publishers.
Stay up to date with social media: Keep up with the trends and people on social media such as Facebook, Twitter, and Instagram.
Consult information sources: Consult relevant information sources to find inspiration, to educate yourself on certain topics and to acquire background information.
Develop professional network: Reach out to and meet up with people in a professional context. Find common ground and use your contacts for mutual benefit. Keep track of the people in your personal professional network and stay up to date on their activities.
Manage online content: Ensure the website content is up to date, organised, attractive and meets the target audience needs, the requirements of the company and international standards by checking the links, setting the publishing time framework and order.
Use specific writing techniques: Use writing techniques depending on the type of media, the genre, and the story.
Manage website: Monitor online traffic, make estimations and improvements to one’s website.
Follow the news: Follow current events in politics, economics, social communities, cultural sectors, internationally, and in sports.
Follow up online user requests: Take feedback from online visitors and take actions that address their requests according to their specific needs.

Optional knowledge and skills

Optional knowledge

This knowledge is sometimes, but not always, required for the role of blogger. However, mastering this knowledge allows you to have more opportunities for career development.

Interview techniques: The techniques for getting information out of people by asking the right questions in the right way and to make them feel comfortable.
Social media marketing techniques: The marketing methods and strategies used to increase attention and website traffic through social media channels.
Spelling: The rules concerning the way words are spelled.
Desktop publishing: The creation of documents using page layout skills on a computer. Desktop publishing software can generate layouts and produce typographic quality text and images.
Audio editing software: The various software for editing and generating audio, such as Adobe Audition, Soundforge, and Power Sound Editor.
Grammar: The set of structural rules governing the composition of clauses, phrases, and words in any given natural language.

Optional skills and competences

These skills and competences are sometimes, but not always, required for the role of blogger. However, mastering these skills and competences allows you to have more opportunities for career development.

Perform online data analysis: Analyse online experiences and online data for purposes of understanding user behaviour, triggers of online attention, and other factors that could optimise webpage development and exposure.
Report live online: Given an account of a situation in real-time via online technologies when covering important events, especially on national newspapers.
Apply desktop publishing techniques: Apply desktop publishing techniques and software to create page layouts and typographic quality text.
Check correctness of information: Check if the information contains factual errors, is reliable, and has news value.
Perform video editing: Rearrange and edit video footage in the course of the post-production process. Edit the footage using a variety of sofware, tools, and techniques such as colour correction and effects, speed effects, and audio enhancing.
Research website users: Record and analyse website traffic by distributing surveys or using e-commerce and analytics. Identify the needs and preferences of target visitors in order to apply marketing strategies to increase website traffic.
Apply social media marketing: Employ website traffic of social media such as Facebook and Twitter to generate attention and participation of existing and potential customers through discussion forums, web logs, microblogging and social communities for gaining a quick overview or insight into topics and opinions in the social web and handle inbound leads or inquiries.
Interview people: Interview people in a range of different circumstances.
Manage writing administration: Manage the financial and administrative side of writing including making up budgets, maintaining financial records, checking contracts, etc.
Manage personal finances: Identify personal financial objectives and set up a strategy to match this target in seeking support and advice when necessary.
Perform image editing: Edit various types of images such as analogue and digital photographs or illustrations.
Apply grammar and spelling rules: Apply the rules of spelling and grammar and ensure consistency throughout texts.
Edit digital moving images: Use specialised software to edit video images for use in an artistic production.
Develop online community plan: Create the community’s plan to grow the online community, build usage, retain recent users and increase the user’s participation.
Edit recorded sound: Edit audio footage using a variety of sofware, tools, and techniques such as crossfading, speed effects, and removing unwanted noises.
Build contacts to maintain news flow: Build contacts to maintain a flow of news, for example, police and emergency services, local council, community groups, health trusts, press officers from a variety of organisations, the general public, etc.
Edit photographs: Resize, enhance and retouche photographs, using airbrushing, editing software and other techniques.
Document interviews: Record, write, and capture answers and information collected during interviews for processing and analysis using shorthand or technical equipment.
Write to a deadline: Schedule and respect tight deadlines, especially for theatre, screen and radio projects.

ISCO group and title

2642 – Journalists

 

 


 

 

References
  1. Blogger – ESCO
Last updated on August 8, 2022