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Career Guidance Knowledge business, administration and law K041 - business and administration K0414 - marketing and advertising Marketing principles
Description
The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 13 occupations
- Optional in 18 occupations
- Total: 31 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Branch managerBranch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the h…
- Chemical application specialistChemical application specialists develop chemical products according to the needs and expectations of the clients. They conduct the development of formulas and processes of formula…
- Business lecturerBusiness lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field of stu…
- Business administration vocational teacherBusiness administration vocational teachers for business administration instruct students in their specialised field of study, business administration, which is predominantly pract…
- Network marketerNetwork marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
- ProducerProducers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication…
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Research and development managerResearch and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the…
- Publications coordinatorPublications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for …
- Business developerBusiness developers are instrumental in driving growth and expanding opportunities for a company. Their primary focus is on identifying and cultivating strategic partnerships, expl…
- Banking products managerBanking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
- Livestock advisorA livestock advisor is a professional who specializes in providing guidance and expertise on the management, health, and well-being of livestock. This role involves working with fa…
Optional for
- Product development managerProduct development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, tech…
- Publishing rights managerPublishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc. Duties The duties……
- Video and motion picture producerVideo and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. V…
- Herbal therapistHerbal therapists use herbal medicine to relief pain and treat illnesses such as allergies, chronic physical conditions or stress-related conditions. They study the properties and …
- Business managerBusiness managers are responsible for setting the objectives of the business unit of a company, creating a plan for the operations, and facilitating the achievement of the objectiv…
- Aquaculture production managerAquaculture production managers plan, direct and coordinate the production of fish, shellfish or other forms of aquatic life such as cash crops, in large-scale aquaculture operatio…
- Music producerMusic producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers overs…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Bank managerBank managers oversee the management of one or several bank activities. They set policies which promote safe banking operations, ensure the economic, social and commercial targets …
- Vocational teacherVocational teachers instruct students in their specialised field of study, which is predominantly practical in nature. They provide theoretical instruction in service of the practi…
- Department managerDepartment managers are responsible for the operations of a certain division or department of a company. They ensure objectives and goals are reached and manage employees. Other ti…
- Aquaculture recirculation managerAquaculture recirculation managers control the production of aquatic organisms in land-based recirculation systems, manage water re-use processes and supervise complex circulation,…
- Property assistantProperty assistants perform several duties including administrative tasks in the real estate sector. They provide clients with financial information about properties and advise the…
- Art directorArt directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art director…
- Museum directorMuseum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and……
- Advertising specialistAdvertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
- Tourism policy directorTourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the o…
- Book publisherBook publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…
Related skills
- Manage budgets
- Manage staff
- Perform market research
- Develop professional network
- Perform project management
- Analyse business plans
- Speak different languages
- Copyright legislation
- Marketing management
- Liaise with managers
- Financial jurisdiction
- Corporate social responsibility
Last updated on February 19, 2026
