Marketing principles

Description

The principles of managing the relationship between consumers and products or services for the purpose of increasing sales and improving advertising techniques.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 13 occupations
  • Optional in 18 occupations
  • Total: 31 occupations
  • Most common in: ISCO major group 1 (Managers)

Essential for

  • Branch manager
    Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the h…
  • Chemical application specialist
    Chemical application specialists develop chemical products according to the needs and expectations of the clients. They conduct the development of formulas and processes of formula…
  • Business lecturer
    Business lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field of stu…
  • Business administration vocational teacher
    Business administration vocational teachers for business administration instruct students in their specialised field of study, business administration, which is predominantly pract…
  • Network marketer
    Network marketers, also known as multi-level marketers or MLM professionals, are individuals who promote and sell products or services through a network of distributors or sales re…
  • Producer
    Producers are responsible for managing the production of music, motion pictures or series. They plan and coordinate all aspects of the production such as the direction, publication…
  • Market research analyst
    Market research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Research and development manager
    Research and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the…
  • Publications coordinator
    Publications coordinators are responsible for the production of print and online materials such as news letters, company procedures, technical documents and other publications for …
  • Business developer
    Business developers are instrumental in driving growth and expanding opportunities for a company. Their primary focus is on identifying and cultivating strategic partnerships, expl…
  • Banking products manager
    Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
  • Livestock advisor
    A livestock advisor is a professional who specializes in providing guidance and expertise on the management, health, and well-being of livestock. This role involves working with fa…

Optional for

  • Product development manager
    Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, tech…
  • Publishing rights manager
    Publishing rights managers are responsible for the copyrights of books. They organise the sale of these rights so books can be translated, made into movies, etc. Duties The duties……
  • Video and motion picture producer
    Video and motion picture producers supervise the entire production of a movie or television programme. They select the scripts that will be turned into motion pictures or series. V…
  • Herbal therapist
    Herbal therapists use herbal medicine to relief pain and treat illnesses such as allergies, chronic physical conditions or stress-related conditions. They study the properties and …
  • Business manager
    Business managers are responsible for setting the objectives of the business unit of a company, creating a plan for the operations, and facilitating the achievement of the objectiv…
  • Aquaculture production manager
    Aquaculture production managers plan, direct and coordinate the production of fish, shellfish or other forms of aquatic life such as cash crops, in large-scale aquaculture operatio…
  • Music producer
    Music producers are responsible for acquiring music to be published. They listen to demos of songs and determine whether they are good enough to be published. Music producers overs…
  • Public relations manager
    Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
  • Bank manager
    Bank managers oversee the management of one or several bank activities. They set policies which promote safe banking operations, ensure the economic, social and commercial targets …
  • Vocational teacher
    Vocational teachers instruct students in their specialised field of study, which is predominantly practical in nature. They provide theoretical instruction in service of the practi…
  • Department manager
    Department managers are responsible for the operations of a certain division or department of a company. They ensure objectives and goals are reached and manage employees. Other ti…
  • Aquaculture recirculation manager
    Aquaculture recirculation managers control the production of aquatic organisms in land-based recirculation systems, manage water re-use processes and supervise complex circulation,…
  • Property assistant
    Property assistants perform several duties including administrative tasks in the real estate sector. They provide clients with financial information about properties and advise the…
  • Art director
    Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art director…
  • Museum director
    Museum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and……
  • Advertising specialist
    Advertising specialists provide advice to companies and organisations about the development of their advertising strategies and on advertising-related topics covering a more genera…
  • Tourism policy director
    Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the o…
  • Book publisher
    Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee t…

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Last updated on February 19, 2026

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