Description
The different processes, duties, jargon, role in an organisation, and other specificities of the marketing department within an organisation such as market research, marketing strategies, and advertising processes.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 2 occupations
- Optional in 3 occupations
- Total: 5 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Marketing assistantMarketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports about the marketing operations needed by other depa…
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
Optional for
- Strategic planning managerStrategic planning managers create, together with a team of managers, the strategic plans of the company as a whole, and provide coordination in the implementation per department. …
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Management assistantManagement assistants perform varied types of jobs, usually under general supervision. They carry out administrative tasks and support managers to ensure the entire department func…
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Last updated on February 18, 2026