Pay-per-click

Internet advertising model where an advert is place in a website directing traffic to some other website. The publisher gets paid by every click on the banner.

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• Demography
• Cope with challenging demands
• Social media marketing techniques
• Cooperate with colleagues
• Perform project management
• Copyright legislation
• Social media management
• Meet expectations of target audience
• Search engine optimisation
• Media planning
• Monitor media industry research figures
• Work with advertising professionals