Pay-per-click

Internet advertising model where an advert is place in a website directing traffic to some other website. The publisher gets paid by every click on the banner.

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• Meet expectations of target audience
• Search engine optimisation
• Media planning
• Monitor media industry research figures
• Work with advertising professionals
• Conduct public presentations
• Persuade clients with alternatives
• Evaluate advertising campaign
• Create media plan
• Study sales levels of products
• Approve advertising campaign
• Market research