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Career Guidance Skills information skills S2.7 - analysing and evaluating information and data S2.7.4 - analysing business operations Use analytics for commercial purposes
Description
Understand, extract and make use of patterns found in data. Use analytics to describe consistent happenings in observed samples in order to apply them to commercial plans, strategies, and corporate quests.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 2 occupations
- Optional in 6 occupations
- Total: 8 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Commercial directorCommercial directors are responsible for the income generation for the commercial sector of their company. They manage several commercial tasks such as setting targets, overseeing …
Optional for
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Business developerBusiness developers are instrumental in driving growth and expanding opportunities for a company. Their primary focus is on identifying and cultivating strategic partnerships, expl…
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
Related skills
- Web analytics
- Unstructured data
- Analyse external factors of companies
- Market research
- Develop professional network
- Content marketing strategy
- Implement marketing strategies
- Manage budgets
- Corporate social responsibility
- Integrate strategic foundation in daily performance
- Coordinate marketing plan actions
- Pricing strategies
- Analyse internal factors of companies
- Collaborate in the development of marketing strategies
Last updated on February 18, 2026
