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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.2 - developing financial, business or marketing plans Build a strategic marketing plan for destination management
Description
Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 0 occupations
- Optional in 1 occupations
- Total: 1 occupations
- Most common in: ISCO major group 1 (Managers)
Optional for
- Tourism policy directorTourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the o…
Related skills
- Marketing management
- Foreign affairs policy development
- Marketing principles
- Manage distribution of destination promotional materials
- Build international relations
- Foreign affairs
- Advise on foreign affairs policies
- Government policy implementation
- Scientific research methodology
- Tourism market
- Speak different languages
- Manage production of destination promotional materials
- Coordinate public-private partnerships in tourism
Last updated on February 19, 2026
