Build a strategic marketing plan for destination management

Description

Create a framework and general direction for marketing activities surrounding a tourist destination. This includes market research, brand development, advertising and promotion, distribution and sales.

Alternative labels

create a strategic marketing business plan
create a business framework for a tourist destination
build a strategic marketing plan to manage destinations
build a marketing strategy plan for destination management

Skill type

skill/competence

Skill reusability level

sector-specific

Relationships with occupations

Essential skill

Build a strategic marketing plan for destination management is an essential skill of the following occupations:

Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.

Optional skill

Build a strategic marketing plan for destination management is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Tourism policy director: Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.

 


 

References

  1. Build a strategic marketing plan for destination management – ESCO

 

Last updated on September 20, 2022