Plan event marketing for promotional campaigns

Design and direct event marketing for promotional campaigns. This involves face-to-face contact between companies and customers at a wide range of events, which engages them in a participatory position and provides them with information about a specific product or service.

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skill/competence

cross-sector

Plan event marketing for promotional campaigns is an essential skill of the following occupations:

Motor vehicle aftersales manager: Motor vehicle aftersales managers maximise sales by closing business on an ongoing basis. They negotiate with existing clients for contract renewals. They maintain contracts, deal with claims, manage warranty, and investigate damages on products.

Plan event marketing for promotional campaigns is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Domestic energy assessor: Domestic energy assessors advise individuals on energy supply for their homes. They assess the individual’s needs and recommend the appropriate source of energy and supplier, attempting to secure energy sales. They also advise on economic and environmental advantages of types of energy, and create energy plans compliant with regulations and the technical requirements and conditions of the residence.
Airport chief executive: Airport chief executives lead a group of airport directors who are responsible for all areas of the airport. They envision and make decisions on the strategic direction of the airport based on the information provided by their team of managers.
Electricity sales representative: Electricity sales representatives assess clients’ energy needs, and recommend the purchase of electricity supply from their corporation. They promote their corporation’s services, and negotiate terms of sale with clients.
Airport operations officer: Airport operations officers perform supervisory and administrative work monitoring operational activities on an assigned shift at a large airport. They ensure the safe take-off and landing of aircrafts
Medical sales representative: Medical sales representatives promote and sell medical devices, equipment and pharmaceutical products to healthcare professionals. They provide product information and demonstrate features to healthcare professionals. Medical representatives negotiate and close sales contracts.
Industrial designer: Industrial designers work out ideas and develop them into designs and concepts for a wide variety of manufactured products. They integrate creativity, aesthetics, production feasibility, and market relevance in the design of new products.
Tourism policy director: Tourism policy directors develop and implement policies to improve tourism to their region. They develop marketing plans to promote the region in foreign regions, and monitor the operation of the tourism industry. They conduct research to investigate how tourism policies could be improved and implemented and investigate the benefits of the tourism industry to the government.
Book publisher: Book publishers are responsible for the selection of new materials. They decide which manuscripts, that the book editor has provided, are being published. Book publishers oversee the production, marketing and distribution of these texts.
Airport director: Airport directors oversee a group of managers who lead or supervise a particular area of the airport, programme or a project.

Renewable energy sales representative: Renewable energy sales representatives assess clients’ energy supply needs, and attempt to secure sales of renewable energy methods. They promote renewable energy suppliers and the use of renewable energy products, and liaise with consumers to increase sales.

References

1. Plan event marketing for promotional campaigns – ESCO