Description
The process whereby a target market is divided into specific sets of consumers for further market analysis.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 1 occupations
- Optional in 5 occupations
- Total: 6 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- ICT presales engineerICT presales engineers actively drive and manage the ICT evaluation stage of the sales process, working in conjunction with the sales team. They provide technical guidance to pre-s…
Optional for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Customer experience managerCustomer experience managers monitor customer experiences by creating, evaluating, and improving customer interaction in the hospitality, recreation, or entertainment industry. The…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
Related skills
Last updated on February 18, 2026