Establish customer rapport


Gain customer interest and trust; establish relationships with wide varieties of people; communicate in a likeable and persuasive style; understand and respond to the individual desires and needs of customers.

Alternative labels

establishing customer rapport
create customer rapport
establish a customer rapport
build customer rapport
establishing a customer rapport
start customer rapport
institute customer rapport

Skill type


Skill reusability level


Relationships with occupations

Essential skill

Establish customer rapport is an essential skill of the following occupations:

Promotions demonstrator: Promotions demonstrators proactively seek out and engage with new potential clients. They provide product specific advice and demonstrate promotional goods or services.
Customer contact centre information clerk: Customer contact centre information clerks provide information to customers via the telephone and other media such as email. They answer inquiries about a company’s or oganisation’s services, products and policies.

Optional skill

Establish customer rapport is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Farm milk controller: Farm milk controllers are responsible for measuring and analysing the production and quality of the milk and providing advise accordingly. 
Door to door seller: Door to door sellers sell goods and services door to door.




  1. Establish customer rapport – ESCO


Last updated on September 20, 2022