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Career Guidance Skills communication, collaboration and creativity S1.2 - liaising and networking S1.2.3 - developing professional relationships or networks Establish relationship with the media
Description
Adopt a professional attitude to respond effectively to the demands of the media.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 5 occupations
- Optional in 2 occupations
- Total: 7 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Cultural policy officerCultural policy officers develop and implement policies to improve and promote cultural activities and events. They manage resources and communicate with the public and media in or…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- SpokespersonSpokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their …
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
Optional for
- Policy officerPolicy officers research, analyse and develop policies in various public sectors, and shape and implement these policies to improve the existing regulation around the sector. They …
- Communication managerCommunication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
Related skills
- Conduct public presentations
- Build community relations
- Develop professional network
- Forming of public opinion
- Perform public relations
- Prepare presentation material
- Strategic planning
- Develop promotional tools
- Rhetoric
- Diplomatic principles
- Analyse external factors of companies
- Advise on public image
Last updated on February 18, 2026
