Evaluate cultural venue visitor needs

Assess the needs and expectations of museum and any art facility visitors in order to regularly develop new programmes and activities.

identify cultural visitors’ expectations and needs
develop programme to meet cultural visitor’s expectations
evaluate venue and cultural visitor needs
evaluate needs of cultural venue visitors

skill/competence

sector-specific

Evaluate cultural venue visitor needs is an essential skill of the following occupations:

Cultural facilities manager: Cultural facilities managers direct the operations of facilities that provide cultural services such as theatre, movies and music. They plan and organise the daily operations of the related staff and facilities and ensure the organisation follows the latest developments in its field. They coordinate the different departments of the facility and manage the correct use of resources, policies and budgets.
Mediation and education manager: Mediation and education managers are in charge of all programmes, activities, studies and research concerning the presentation of the cultural venue’s artefacts or programme to current and prospective visitors.
Arts education officer: Education and visitor service officers deal with all the activities concerning the cultural venue and art facilities visitors, both current and prospective. They aim to deliver high quality and dynamic learning and participation programmes. They ensure that cultural venues and art facilities collections or live performance shows continue to serve as valuable learning resources for all ages. Education and visitor service officer  develop, deliver and evaluate programmes and events for classes, groups or individuals.
Cultural centre director: Cultural centre directors manage operations of a cultural community centre, they organise and promote cultural activities and events, manage staff, and aim to promote the overall inclusion of cultural programmes in the community.

Evaluate cultural venue visitor needs is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Exhibition curator: Exhibition curators organise and display artworks and artefacts. They work in and for museums, art galleries, museums for science or history, libraries and archives, and in other cultural institutions. In general, exhibition curators work in artistic and cultural exhibition fields and events of all kinds.
Museum director: Museum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and maintain the art collection of a museum on the other hand. Moreover, they also manage finances, employees, and marketing efforts of the museum.

References

1. Evaluate cultural venue visitor needs – ESCO