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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.2 - developing financial, business or marketing plans Manage yield
Description
Ability to conceive a pricing strategy based on understanding, anticipating, and influencing consumer behaviour in order to maximise revenue or profit from a fixed perishable resource from airline resources, such as seats.
Alternative labels
implement principles of yield management
develop yield
implement yield management principles
conduct yield management
apply yield management
carry out activities to maximise yield
oversee yield
maximise yield
supervise yield
increase yield
perform yield management
Skill type
skill/competence
Skill reusability level
sector-specific
Essential knowledge of
Essential skill of
Optional knowledge of
Optional skill of
References
Last updated on April 3, 2022