Marketing management

Description

The academic discipline and function in an organisation which focuses on the market research, market development, and the creation of marketing campaigns to raise awareness on the company's services and products.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview
  • Essential in 6 occupations
  • Optional in 9 occupations
  • Total: 15 occupations
  • Most common in: ISCO major group 1 (Managers)

Essential for

  • Marketing assistant
    Marketing assistants support all the efforts and operations carried out by marketing managers and officers. They prepare reports about the marketing operations needed by other depa…
  • Chief executive officer
    Chief executive officers hold the highest ranking in a pyramidal corporate structure. They are able to hold a complete idea of the functioning of the business, its departments, ris…
  • Marketing manager
    Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
  • Insurance product manager
    Insurance product managers set and direct the development of new insurance products, following the product lifecycle policy and the general insurance strategy. They also coordinate…
  • Banking products manager
    Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. Th…
  • Chief operating officer
    Chief operating officers are the right hand and second in command of a company's chief executive officer. They ensure that the daily operations of the company run smoothly. Chief…

Optional for

  • Branch manager
    Branch managers are responsible for the management of all the affairs related with a company in a specific geographic region or business branch. They receive indications from the h…
  • Corporate trainer
    A corporate trainer is a skilled professional who specializes in delivering effective training and development programs to employees within an organization. Corporate trainers play…
  • Business lecturer
    Business lecturers are subject professors, teachers, or lecturers who instruct students who have obtained an upper secondary education diploma in their own specialised field of stu…
  • Business manager
    Business managers are responsible for setting the objectives of the business unit of a company, creating a plan for the operations, and facilitating the achievement of the objectiv…
  • Research and development manager
    Research and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the…
  • Department manager
    Department managers are responsible for the operations of a certain division or department of a company. They ensure objectives and goals are reached and manage employees. Other ti…
  • Art director
    Art directors shape the visual layout of a concept. They create innovative designs, develop artistic projects  and manage the cooperation between all aspects involved. Art director…
  • Museum director
    Museum directors oversee the management of the art collections, artefacts, and exposition facilities. They secure and sell works of art on the one hand, and strive to preserve and……
  • Promotion manager
    Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …

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