Identify and articulate market requirements that define a product’s feature set. Product planning serves as the basis for decisions about price, distribution and promotion.
complete product planning
implement product planning
undertake product planning
perform a product plan
performing product planning
product planning performance
Skill reusability level
Relationships with occupations
Perform product planning is an essential skill of the following occupations:
Chemical production manager: Chemical production managers are responsible for the technical coordination and control of the chemical production processes. They steer one or more manufacturing units and oversee the implementation of technical and human means, within the framework of objectives of volume, quality and planning. Chemical production managers design and ensure that the production plans and schedules are met. They are responsible for implementation of the processes designed to ensure quality of the manufactured product, good working conditions and environmental practices, and safety of the workplace.
ICT product manager: ICT product managers analyse and define current and target status for ICT products, services or solutions. They estimate the cost effectiveness, points of risk, opportunities, strengths and weaknesses of products or services provided. ICT product managers create structured plans and establish time scales and milestones, ensuring optimisation of activities and resources.
Category manager: Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.
Perform product planning is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Manufacturing manager: Manufacturing managers plan, oversee and direct the manufacturing process in an organisation. They ensure products and services are efficiently produced within the timeframe and budget given.
Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.
- Perform product planning – ESCO