Select optimal distribution channel

Choose the best possible distribution channel for the customer.

select optimum distribution channel
decide on best method of distribution
select optimal channel for distribution
choose best distribution channel

skill/competence

cross-sector

Select optimal distribution channel is an essential skill of the following occupations:

Tour operators manager: Tour operators managers are in charge of managing employees and of activities within tour operators related to the organisation of package tours and other tourism services.
Destination manager: Destination managers are in charge of managing and implementing the national/regional/local tourism strategies (or policies) for destination development, marketing and promotion.
Category manager: Category managers define the sales programme for specific product groups. They research market demands and newly supplied products.

Brand manager: Brand managers analyse and plan the way a brand is positioned on the market.

Select optimal distribution channel is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.

Marketing manager: Marketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resources needed. They analyse the profitability of these plans, develop pricing strategies, and strive to raise awareness on products and companies among targeted customers.

References

1. Select optimal distribution channel – ESCO