Techniques on how to identify a target audience, choose the right survey method and analyse the data.
Skill reusability level
Relationships with occupations
Survey techniques is an essential knowledge of the following occupations:
Field survey manager: Field survey managers organise and supervise investigations and surveys on the request of a sponsor. They monitor their implementation according to production requirements and lead a team of field investigators.
Surveying technician: Surveying technicians carry out technical surveying tasks. They assist surveyors, architects or engineers in surveying related technical tasks such as mapping land, creating construction drawings and operating precise measuring equipment
Hydrographic surveying technician: Hydrographic surveying technicians perform oceanographic and surveying operations in marine environments. They assist hydrographic surveyors, using specialised equipment to map and study underwater topography and morphology of bodies of water. They assist in the installation and deployment of hydrographic and surveying equipment and report about their work.
Market research interviewer:
Market research interviewers strive to collect information on the perceptions, opinions, and preferences of customers in relation to commercial products or services. They use interview techniques to draw as much information as possible by contacting people via telephone calls, by approaching them face-to-face or by by virtual means. They pass this information to experts for drawing analysis.
Insurance risk consultant: Insurance risk consultants prepare reports for insurance underwriters. For this purpose, they undertake surveys in order to determine the potential financial risk for personal products, properties or sites.
Survey enumerator: Survey enumerators perform interviews and fill in forms in order to collect the data provided by interviewees. They can collect information by phone, mail, personal visits or on the street. They conduct and help the interviewees administer the information that the interviewer is interested in having, usually related to demographic information for governmental statistical purposes.
Survey techniques is optional for these occupations. This means knowing this knowledge may be an asset for career advancement if you are in one of these occupations.
Financial manager: Financial managers handle all the matters in reference to the finance and investments of a company. They manage financial operations of companies such as the assets, liabilities, equity and cash flow aiming to maintain the financial health of the company and operative viability. Financial managers evaluate the strategic plans of the company in financial terms, maintain transparent financial operations for taxation and auditing bodies, and create the financial statements of the company at the end of the fiscal year.
Public relations manager: Public relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public and stakeholders at large. They use all sorts of media and events to promote the positive image of products, humanitarian causes or organisations. They attempt to ensure that all public communications portray clients the way they want to be perceived.
Banking products manager: Banking products managers study the market of banking products and adapt the existing ones to the characteristics of this evolution or create new products to suit clients needs. They monitor and evaluate the performance indicators of these products and suggest improvements. Banking products managers assist with the sales and marketing strategy of the bank.
Statistical assistant: Statistical assistants collect data and use statistical formulas to execute statistical studies and create reports. They create charts, graphs and surveys.
- Survey techniques – ESCO