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Career Guidance Skills information skills S2.7 - analysing and evaluating information and data S2.7.3 - analysing financial and economic data Analyse external factors of companies
Description
Perform research and analysis of the external factor pertaining to companies such as consumers, position in the market, competitors, and political situation.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 14 occupations
- Optional in 4 occupations
- Total: 18 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Chief marketing officerChief marketing officers manage the high level marketing operations in a company. They coordinate all the efforts related to the marketing, promotional, and advertising activities …
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Business analystBusiness analysts research and understand the strategic position of businesses and companies in relation to their markets and their stakeholders. They analyse and present their vie…
- Market research analystMarket research analysts collect the information gathered in the market research and study it to draw conclusions. They define the potential customers of a product, the target grou…
- Business consultantBusiness consultants analyse the position, structure and processes of businesses and companies and offer services or advice to improve them. They research and identify business pro…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Marketing managerMarketing managers carry out the implementation of efforts related to the marketing operations in a company. They develop marketing strategies and plans by detailing cost and resou…
- Research and development managerResearch and development managers coordinate the efforts of scientists, academical researchers, product developers, and market researchers towards the creation of new products, the…
- Sales managerSales managers develop sales and targeting strategies for a company. They manage sales teams, allocate sales resources based on the plans, prioritise and follow up on critical lead…
- SpokespersonSpokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their …
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
- Communication managerCommunication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
- Category managerCategory managers define the sales programme for specific product groups. They research market demands and newly supplied products. Other titles The following job titles also refer…
Optional for
- Public funding advisorPublic funding advisors advise individuals and businesses about funding opportunities given by local governments. They analyse the needs of clients, consult them on funds, grants a…
- Cultural facilities managerCultural facilities managers direct the operations of facilities that provide cultural services such as theatre, movies and music. They plan and organise the daily operations of th…
- Intercultural communication consultantIntercultural communication consultants specialise in social interaction between parties of different cultures, advise organisations on international interactions in order to optim…
- Programme managerProgramme managers coordinate and oversee several projects working simultaneously. They ensure workability and compatibility among projects ensuring that overall, each one of the p…
Related skills
- Analyse internal factors of companies
- Market research
- Corporate social responsibility
- Manage budgets
- Align efforts towards business development
- Develop professional network
- Integrate strategic foundation in daily performance
- Build business relationships
- Manage staff
- Use different communication channels
- Content marketing strategy
- Perform market research
Last updated on February 19, 2026
