Below-the-line technique

Table of Contents

1. Description 2. Occupations requiring this skill 3. Related skills

Career Guidance Knowledge business, administration and law K041 - business and administration K0414 - marketing and advertising Below-the-line technique

Description

The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.

Occupations requiring this skill

This section is generated automatically.

Skill demand overview

Essential in 1 occupations
Optional in 1 occupations
Total: 2 occupations
Most common in: ISCO major group 1 (Managers)

Essential for

Promotion manager
Promotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …

Optional for

Advertising media planner
Advertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…

Related skills

Last updated on February 18, 2026