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Career Guidance Knowledge business, administration and law K041 - business and administration K0414 - marketing and advertising Below-the-line technique
Description
The marketing technique used to let consumers get into contact with products by tasting, touching and experiencing them on the selling site and in that sense, closing the selling deal.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 1 occupations
- Optional in 1 occupations
- Total: 2 occupations
- Most common in: ISCO major group 2 (Professionals)
Essential for
- Promotion managerPromotion managers plan and implement the implementation of promotional programs in the point-of-sale of products. They coordinate all efforts from personnel, below-the-line (BTL) …
Optional for
- Advertising media plannerAdvertising media planners advise on the best communication media platforms to convey ideas. They analyse advertising plans in order to assess the aim and objective of the marketin…
Related skills
- Manage budgets
- Evaluate advertising campaign
- Approve advertising campaign
- Create media plan
- Market research
- Social media management
- Study sales levels of products
- Work with advertising professionals
- Arrange event needs
- Analyse work-related written reports
- Advertising techniques
- Track key performance indicators
