Description
Create customer experiences to maximise client’s satisfaction and profitability.
Alternative labels
design a customer experience
deliver customer experience programmes
deliver better customer experiences
design experiences for customers
Skill type
skill/competence
Skill reusability level
cross-sector
Relationships with occupations
Essential skill
Design customer experiences is an essential skill of the following occupations:
Product development manager: Product development managers coordinate the development of new products from beginning to end. They receive briefings and start envisioning the new product considering design, technical and cost criteria. They conduct research on market needs and create prototypes of new products for untapped market opportunities. Product development managers also improve and boost technological quality.
Customer experience manager: Customer experience managers monitor customer experiences by creating, evaluating and improving the customer’s interaction organisations in the hospitality, recreation or entertainment industry. They develop plans of action to optimise all aspects of the customer’s experience. Customer experience managers strive to ensure customer satisfaction and boost company profits.
Product manager: Product development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market research and strategic planning. Product managers perform marketing and planning activities to increase profits.
Optional skill
Design customer experiences is optional for these occupations. This means knowing this skill may be an asset for career advancement if you are in one of these occupations.
Bed and breakfast operator: Bed and breakfast operators manage the daily operations of a bed and breakfast establishment. They ensure the guests’ needs are met.
References
- Design customer experiences – ESCO