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Career Guidance Skills management skills S4.1 - developing objectives and strategies S4.1.3 - developing operational policies and procedures Develop communications strategies
Description
Manage or contribute to the conception and implementation of an organisation's internal and external communications plans and presentation, including its online presence.
Occupations requiring this skill
This section is generated automatically.
Skill demand overview
- Essential in 7 occupations
- Optional in 2 occupations
- Total: 9 occupations
- Most common in: ISCO major group 1 (Managers)
Essential for
- Advertising managerAdvertising managers perform the implementation of the advertising initiatives planned in the strategic marketing plan. They organise and prepare the resources needed to launch adv…
- Public relations managerPublic relations managers strive to convey and maintain a desired image or reputation of a company, individual, governmental institution, or organisation in general to the public a…
- Communication scientistCommunication scientists research the different aspects of the planning, collecting, creating, organizing, preserving, using, evaluating and exchanging information through verbal o…
- Product managerProduct development managers are responsible for managing the lifecycle of a product. They research and develop new products in addition to managing existing ones through market re…
- SpokespersonSpokespeople speak on behalf of companies or organisations. They use communication strategies to represent clients through public announcements and conferences. They promote their …
- Public relations officerPublic relations officers represent a company or organisation to stakeholders and the public. They use communications strategies to promote an understanding of the activities and i…
- Communication managerCommunication managers, as spokespersons, the communications issued by the company for both the internal and the external clients. For internal clients, meaning the employees, comm…
Optional for
- Intercultural communication consultantIntercultural communication consultants specialise in social interaction between parties of different cultures, advise organisations on international interactions in order to optim…
- Special-interest groups’ officialSpecial-interest groups' officials represent and act on behalf of special-interest groups such as trade unions, employer organisations, trade and industry associations, sports asso…
Related skills
- Perform public relations
- Advise on public relations
- Prepare presentation material
- Analyse external factors of companies
- Market research
- Conduct public presentations
- Advise on communication strategies
- Speak different languages
- Use different communication channels
- Draft press releases
- Forming of public opinion
- Diplomatic principles
Last updated on February 18, 2026
